Google Webmaster Tools was once Google Webmaster Wasteland. But the past year has been a fruitful one as Webmaster Tools has rolled out improvements faster than Facebook does new privacy statements. Google Webmaster Tools (GWT) is now full of insightful data and metrics that you cannot get anywhere else. Some GWT data is useful, some is not. Let's dive in and take a look at each tool in GWT.

We can only predict the future by studying the past. Through the story of Apollo and Cassandra, Gianluca Fiorelli predicts what the landscape of Google will look like in 2013.

Editing your own writing is the worst part of writing, no matter your profession. In today's Whiteboard Friday, our very own Community Attachè shares her tips for turning the arduous process of editing into something beautiful.

Happy Holidays!! The December Mozscape index is now live! The latest index has just been released and you will see fresh Mozscape data in Open Site Explorer, the Mozbar, PRO campaigns, and the Mozscape API.

The holidays came early for the Moz community. We're excited to announce some cool new metrics to Followerwonk, including Engagement (composed of Retweet and @Contact rates) and Tweets with URLs!