Joost de Valk gave a talk this week at SEO Day in Cologne, Germany, about optimizing for clicks, not just rankings. The premise of the talk was: SEOs tend to think their job is done when they’ve got their top 3 / top 5 listing, when in fact you’re only half way when you’ve reached that mark.

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After analyzing a billion dollars of annualized AdWords spend, Larry Kim shares his top five SEO insights and strategies gained from pouring over all that paid search data, and outlines how you can use them to better understand trends in organic search.

Sometimes taking a step back is the only way to move forward. Our CTO, Anthony Skinner, shares a real-life example of how reassessing a recent Big Data issue made all the difference in creating its solution.