Clearing Up Digital Marketing Confusion Among SMBs
Thursday, 20 December, 2012 - 09:30
42% of small business owners said their top priority for using Facebook was customer acquisition. It struck me that business owners might have a similarly-large misconception when it comes to their expectations of loads of other digital marketing options, so I came up with a graphic to help them better understand their options.
Marketing Analytics and the Problem of Attribution Modeling
Tuesday, 18 December, 2012 - 18:54
Attribution modeling is a hot topic in the SEO industry, but many of us aren't doing it as well as we want to be. Take a look at how you're approaching attribution modeling, and see why marketing analytics may be the solution you've been looking for.
Leveraging Irrationality for Client and Stakeholder Buy-in
Tuesday, 18 December, 2012 - 18:48
On the agency side of SEO, B2B sales is the drive of our business engine. In-house, we're often pitching up the chain to get budget and buy-in for our work. Whichever side of the SEO line you fall on, it's time to start leveraging the psychology of irrationality for your pitches and success.
I was going to write a long list of SEO tips for 2013, but I realized that I can sum them all up in just one point. Actually, just one word. No, I'm not going to tell you right here in the teaser. That's why it's a teaser.
There's been a lot of talk of roles like growth hackers, marketing ninjas, and technical marketing in the past year. Regardless of whether or not you subscribe to these labels, technical skills combined with marketing tactics are creating the most desirable and productive individuals in our industry.