Conference

RACE conference is a dialogue between the participants of the affiliate marketing market.

Our goal is to discuss new as well as proven affiliate marketing tools intended to attract customers, review ways of tracking conversions, optimize promotion and sales on social media and mobile messengers, share experience with keynote market players.

Among participants:

  • Advertisers
  • Web masters
  • CEO specialists
  • Bloggers
  • Traffic managers
  • Affiliate networks
  • Internet marketers
  • SMM
  • PR managers, account managers

Among topics:

  • Globalization of affiliate marketing: from novelties in affiliate niches to development prospects for affiliate networks in external markets;
  • Legislative problems and self-regulation issues in affiliate marketing;
  • Technological trends in affiliate marketing: from Programmatic technologies to Header Bidding and specific recommendations on the analysis of the audience’s behavior;
  • Optimization of recruiting and fraud prevention: how to prepare, hire and differentiate affiliates for outsourcing, fraud monitoring in IT and its prevention, transparency issues of affiliate companies;
  • Arbitrage and traffic monetization.

Apart from theoretical knowledge, you will be able to gain practical skills thanks to workshops.

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Exhibition

Speakers

Konstantin Novofastovskiy

Head of ClickFrog

Anton Melekhov

General Director at RTB House, Russia

Nina Malyshevskaya

SMM Director, NECTARIN

Andrey Gavrikov

A co-owner and CEO at the marketing group "Completo"

Vladimir Davydov

A co-owner and head of the project and client support department at the marking group "Completo"

Alexander Melkumyants

Head of affiliate department at Amarkets international financial company

Daniil Lombakh

Development manager, ad1.ru

Nadezhda Balakina

Email marketing expert, ExpertSender

Sergey Zykov

Marketing Director at Armor5Games, consultant

Ivan Semin

Head of Partner Relationships, Appness

Mikhail Karpushin

Marketing Director, GetBlogger

Christopher Tradgett

Publisher Discovery, Co-founder

Conference program

Hall 2: "Advertisers stream"The 4th of October

Section "Recruiting optimization and prevention of fraud regarding partners"

Topic:

  • Headhunter’s corner. How to train, hire and differentiate employees for your outsourcing.
  • Topical problems of operation transparency of partner companies.
  • Technical expertise in the field of lead generation and affiliate marketing.
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Fraud monitoring in IT: new and proven ways to combat fraud.

Konstantin Novofastovskiy - Head of ClickFrog
Konstantin Novofastovskiy - Head of ClickFrog

The speaker will tell the audience about the fraud methods faced while buying advertising using CPA, reveal how one can determine them at the early stage and explain how to find honest contractors. He will also describe how to establish an efficient control system.

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Main mistakes of advertisers when working with retargeting channel in e-commerce

Anton Melekhov - General Director at RTB House, Russia
Anton Melekhov - General Director at RTB House, Russia

In his presentation, speaker will provide information about main pitfalls, faced by advertisers (online stores) when working with retargeting channel. He will mention the most common myths and concerns of customers as well as present international case studies that disprove the bespoken "pain points".

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Coffee break

Panel discussion "Influence of UI/UX of your resource on conversion"

To bring the client to a desired point, correct and optimal interface solutions are required. This is especially noticeable on the mobile market, where the location and color of one button can play a decisive role for making purchase by users

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The Workshop "How to monetize bloggers?"

Nina Malyshevskaya - SMM Director, NECTARIN
Nina Malyshevskaya - SMM Director, NECTARIN

In their presentation, Nina Malyshevskaya will explain how to efficiently work with bloggers and make use of such collaboration.

Speaker will share their experience of work in social networks: how to create bright unique content that would convert users into loyal customers, and how to build an SMM strategy that would boost sales in online stores. She will also answer such questions as whom to address for product promotion – bloggers or celebrities, and how media people influence the efficiency of campaigns.

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The workshop “The Client’s way. How to find “feedback killers” influencing the buyer decision process.”

Andrey Gavrikov - A co-owner and CEO at the marketing group
Andrey Gavrikov - A co-owner and CEO at the marketing group "Completo"
Vladimir Davydov - A co-owner and head of the project and client support department at the marking group
Vladimir Davydov - A co-owner and head of the project and client support department at the marking group "Completo"

Speakers will tell visitors about “the client’s way” and the stages where you need to encourage the client to go further. Following the analytics of the target audience in the Internet, they will help to understand what a person wants and how to provide him/her with that. Experts will speak about psychological patterns of clients typical of the Russian market and ways advertisers can use the knowledge to their advantage.

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The workshop "How to avoid the problem of transparency and traffic fraud"

Alexander Melkumyants - Head of affiliate department at Amarkets international financial company
Alexander Melkumyants - Head of affiliate department at Amarkets international financial company

Sooner or later, each company, attracting customers on the Internet using outside contractors and partners, may face an unfair approach to the lead generation process, including false generation of views, traffic or registrations depending on the offered motivation pattern.

How to steer clear from such a phenomenon and establish efficient operations in order to gain maximum profit with a minimum amount of losses? Our expert will reveal this issue.

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Hall 1: "Web masters stream"The 4th of October

Section "Globalization of affiliate marketing"

Topic:

  • Which models of partnership interaction are the more effective than CPO in 2017?
  • Product diversification and localization on the Asian market through an affiliate network. Prospects and obstacles.
  • How understanding the expectations of a partner can help to increase sales.
  • Arbitration in the bourgeois market: insights and secrets of the success of operating on foreign markets.
  • Webmaster errors and their correction.
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Traffic monetization in 2017

Daniil Lombakh - Development manager, ad1.ru
Daniil Lombakh - Development manager, ad1.ru

In his report, the speaker will answer the following questions:

  • Everybody went on Facebook: pros and cons.
  • Working with mytarget, new formats.
  • Which posts result in conversion on Instagram?
  • Which vertical should a beginner choose?
  • Where to take 1000 leads per day?
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Panel discussion “Legal challenges and self-regulation issues of affiliate marketing"

We will discuss risks associated with changing legislation. In particular, the operator's failure to provide information to a private person on the processing of his personal data in partner networks, on the interaction of authorities and social networks.

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Coffee break

Section "Technical trends of affiliate marketing"

Topic:

  • Programmatic Advertising and Performance Marketing. What results can traffic purchase automation provide, along with targeting?
  • Practical methods of selling advertising spaces. Header Bidding vs. priority sale.
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Customer Journey Tracking: specific recommendations. Which tools will help to analyze the audience behavior?

Nadezhda Balakina - Email marketing expert, ExpertSender
Nadezhda Balakina - Email marketing expert, ExpertSender
  • Methods of Customer Journey Tracking: pixel, goals, internal tracking on the website, behavior after newsletters.

  • Tasks of Customer Journey Tracking: understand the consumer, form an impression of the brand, choose a strategy and technology, analyze data.

  • Integration of CRM and SaaS platforms as a key factor of tracking and relevancy of Customer Journey Mapping. Tasks and types of integrations with examples, mechanics of data exchange advertiser-partner. Tracking criteria: actions in social networks, purchases and abandoned basket, content that interests the user and views, behavior after newsletters, reaction to special offers, polls.

  • Customer segmentation and customization of goods and services: personalization of offers, process automation, creation of relevant offers.

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Workshop "How to launch successful leadership (Influencer Marketing) campaign"

Sergey Zykov - Marketing Director at Armor5Games, consultant
Sergey Zykov - Marketing Director at Armor5Games, consultant

On the hunt for revenue, modern companies often lose the most important thing – customer trust. A decreasing number of people are sensitive to advertising, more and more communication channels are losing their relevance for the target audience. Fortunately, people still believe other people and especially those whom they sympathize. The so called opinion leaders are in the foreground of marketing communications now. Who are they; how to work with them and build a truly efficient marketing campaign based on the collaboration with opinion leaders – these are the questions to be discussed at our workshop.

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Workshop "Video programmatic as an efficient performance tool for mobile"

The new ways and means of tracking and measuring necessary data on mobile devices by marketers have a positive influence on the development prospects of mobile programmatic video. We will discuss how experts can evaluate the effectiveness of their actions in the mobile segment as accurately as on desktops, and follow the changing habits of their audience.

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Workshop "Channels of traffic attraction. How have the realities and audience location changed in the recent years?"

Audience preferences as for the content and offers are changing as mobile market grows and new apps take their places. Nowadays, just bringing user to advertiser’s website is not enough to convert him into the customer, moreover that is not the main goal. Let’s talk about the ways to attract traffic, converting it to audience and how to count these groups at all platforms.

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Hall 3 "Mobile & Traffic"The 5th of October

Section "Mobile affiliate marketing"

Topic:

  • Chat bot monetization though affiliate programs.
  • Mobile web monetization: price and solutions.
  • Difficulties of cross-device attribution in affiliate marketing.
  • Disadvantages of mobile analytics.
  • Increasing conversion on the example of Facebook.
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Importance of creative approach when buying Facebook Mobile App Ads

Ivan Semin - Head of Partner Relationships, Appness
Ivan Semin - Head of Partner Relationships, Appness
  • Some words about Appness (what we do and why I am speaking about the creative approach and Facebook).
  • A good case study vs. a bad case study through the example of e-com iOS/Android WW.
  • Where to find inspiration.
  • Why unique content is important.
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Coffee break

Section "Arbitration and traffic monetization"

Topic:

  • End-to-end multi-channel analytics of content marketing.
  • Life hacks for traffic monetization and maximizations of benefits through affiliate network.
  • Creation of e-commerce mass product through video and advertising in social networks.
  • Retargeting automation in social networks.
  • Monetization of educational traffic.
  • Sources of reliable traffic in Russia.
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Work with opinion leaders as a sales tool

Mikhail Karpushin - Marketing Director, GetBlogger
Mikhail Karpushin - Marketing Director, GetBlogger

The speech will cover next issues: 

  • Why not all of bloggers are opinion leaders.
  • Reasons for working with opinion leaders right now.
  • How to find those bloggers who will be converted.
  • Case studies of successful/unsuccessful campaigns.
  • How to work with bloggers in affiliate marketing.
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Managing Affiliate Programme Migration

Christopher Tradgett - Publisher Discovery, Co-founder
Christopher Tradgett - Publisher Discovery, Co-founder

This session examines the process of moving an affiliate program from one affiliate network to another, using real client examples. The session will cover managing affiliate transfer and help attendees to apply the suggestions from the session to ensure that sales and revenue don’t suffer for their program or your affiliates.

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Workshop "Creating the best content to boost your conversion"

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