RACE conference is a dialogue between the participants of the affiliate marketing market.
Our goal is to discuss new as well as proven affiliate marketing tools intended to attract customers, review ways of tracking conversions, optimize promotion and sales on social media and mobile messengers, share experience with keynote market players.
Apart from theoretical knowledge, you will be able to gain practical skills thanks to workshops.
Head of ClickFrog
General Director at RTB House, Russia
SMM Director, NECTARIN
A co-owner and CEO at the marketing group "Completo"
A co-owner and head of the project and client support department at the marking group "Completo"
Head of affiliate department at Amarkets international financial company
The speaker will tell the audience about the fraud methods faced while buying advertising using CPA, reveal how one can determine them at the early stage and explain how to find honest contractors. He will also describe how to establish an efficient control system.
In his presentation, speaker will provide information about main pitfalls, faced by advertisers (online stores) when working with retargeting channel. He will mention the most common myths and concerns of customers as well as present international case studies that disprove the bespoken "pain points".
To bring the client to a desired point, correct and optimal interface solutions are required. This is especially noticeable on the mobile market, where the location and color of one button can play a decisive role for making purchase by users
In their presentation, Nina Malyshevskaya will explain how to efficiently work with bloggers and make use of such collaboration.
Speaker will share their experience of work in social networks: how to create bright unique content that would convert users into loyal customers, and how to build an SMM strategy that would boost sales in online stores. She will also answer such questions as whom to address for product promotion – bloggers or celebrities, and how media people influence the efficiency of campaigns.
Speakers will tell visitors about “the client’s way” and the stages where you need to encourage the client to go further. Following the analytics of the target audience in the Internet, they will help to understand what a person wants and how to provide him/her with that. Experts will speak about psychological patterns of clients typical of the Russian market and ways advertisers can use the knowledge to their advantage.
Sooner or later, each company, attracting customers on the Internet using outside contractors and partners, may face an unfair approach to the lead generation process, including false generation of views, traffic or registrations depending on the offered motivation pattern.
How to steer clear from such a phenomenon and establish efficient operations in order to gain maximum profit with a minimum amount of losses? Our expert will reveal this issue.
In his report, the speaker will answer the following questions:
We will discuss risks associated with changing legislation. In particular, the operator's failure to provide information to a private person on the processing of his personal data in partner networks, on the interaction of authorities and social networks.
Methods of Customer Journey Tracking: pixel, goals, internal tracking on the website, behavior after newsletters.
Tasks of Customer Journey Tracking: understand the consumer, form an impression of the brand, choose a strategy and technology, analyze data.
Integration of CRM and SaaS platforms as a key factor of tracking and relevancy of Customer Journey Mapping. Tasks and types of integrations with examples, mechanics of data exchange advertiser-partner. Tracking criteria: actions in social networks, purchases and abandoned basket, content that interests the user and views, behavior after newsletters, reaction to special offers, polls.
Customer segmentation and customization of goods and services: personalization of offers, process automation, creation of relevant offers.
On the hunt for revenue, modern companies often lose the most important thing – customer trust. A decreasing number of people are sensitive to advertising, more and more communication channels are losing their relevance for the target audience. Fortunately, people still believe other people and especially those whom they sympathize. The so called opinion leaders are in the foreground of marketing communications now. Who are they; how to work with them and build a truly efficient marketing campaign based on the collaboration with opinion leaders – these are the questions to be discussed at our workshop.
The new ways and means of tracking and measuring necessary data on mobile devices by marketers have a positive influence on the development prospects of mobile programmatic video. We will discuss how experts can evaluate the effectiveness of their actions in the mobile segment as accurately as on desktops, and follow the changing habits of their audience.
Audience preferences as for the content and offers are changing as mobile market grows and new apps take their places. Nowadays, just bringing user to advertiser’s website is not enough to convert him into the customer, moreover that is not the main goal. Let’s talk about the ways to attract traffic, converting it to audience and how to count these groups at all platforms.
The speech will cover next issues:
This session examines the process of moving an affiliate program from one affiliate network to another, using real client examples. The session will cover managing affiliate transfer and help attendees to apply the suggestions from the session to ensure that sales and revenue don’t suffer for their program or your affiliates.