RACE conference is a dialogue between the participants of the affiliate marketing market.
Our goal is to discuss new as well as proven affiliate marketing tools intended to attract customers, review ways of tracking conversions, optimize promotion and sales on social media and mobile messengers, share experience with keynote market players.
Apart from theoretical knowledge, you will be able to gain practical skills thanks to workshops.
Business Development Director at Clickky
Marketing Director at Armor5Games, consultant
Business Development Director at Buzzoola
Email marketing expert, ExpertSender
Development manager, ad1.ru
CEO at LumoSpark
Head of SEO Department at Dvigus agency
Founder of CPA affiliate network Ordinec.ru
CEO at Convert Monster
Expert at myTarget
CEO at Adwad
Founder, Young Attitude Group
Head of Business Development, CEE of Awin
Head of user experience, Internet marketing agency 1PS.RU
SMM Director, NECTARIN
A co-owner and CEO at the marketing group "Completo"
Head of affiliate department at Amarkets international financial company
A co-owner and head of the project and client support department at the marking group "Completo"
General Director at RTB House, Russia
Account Manager, NECTARIN
Head of ClickFrog
Sales director, Platron
Marketing Director, Russian School of Management
FOREO Head of Affiliates - EMEA & Asia
Associate Business Consultant, Virtusa
Creative Director at Thurman Creative & Digital
EMEA Affiliate Marketing Specialist at FOREO
Head of analytics department, webit
TargetHunter, Development Director
Founder of PinALL, CRM selection service
Head of Traffic, Go Mobile
Director of Human Video studio
Head of Partner Relationships, Appness
Marketing Director, GetBlogger
Publisher Discovery, Co-founder
Marketing director, Hiconversion
Founder and Technical Director, Leadsale
Commercial director of Getintent programming platform in Russia
Owner of contextual advertising agency Monster Context
Expert UniSender, Executive Partner at email agency Inbox Marketing
PMA Network CEO and co-founder
Head of Training at Monster Context
Future of Indian (Asia) CPA market & how innovation in worldwide affiliate system can be a part of marketing strategy of every single thing. Enlightening about what Is the future of CPA networks that would reach out to the world's largest growing Internet enabled populations which is now becoming even prominent in the Rurals of these nations . We would also discuss the innovative strategies that can increase the conversions to the max, enabling more companies to be a part of the affiliate world while increasing their reach, sales added, increasing our businesses.
As part of the presentation, we will discuss:
In his report, the speaker will answer the following questions:
Methods of Customer Journey Tracking: pixel, goals, internal tracking on the website, behavior after newsletters.
Tasks of Customer Journey Tracking: understand the consumer, form an impression of the brand, choose a strategy and technology, analyze data.
Integration of CRM and SaaS platforms as a key factor of tracking and relevancy of Customer Journey Mapping. Tasks and types of integrations with examples, mechanics of data exchange advertiser-partner. Tracking criteria: actions in social networks, purchases and abandoned basket, content that interests the user and views, behavior after newsletters, reaction to special offers, polls.
Customer segmentation and customization of goods and services: personalization of offers, process automation, creation of relevant offers.
Static websites are returning and becoming more and more popular among foreign companies. Static websites allow to decrease hosting expenses and increase conversion.
The presentation will be useful for those developing websites and services for the foreign audience (America, Europe, Asia).
Artem will show how to create a technical website that could not be hacked and would download rapidly anywhere on Earth. Outcome: positive impact on conversion at little cost. In particular, Artem will attendees about new technical products, allowing to globalize traffic purchase easily.
On the hunt for revenue, modern companies often lose the most important thing – customer trust. A decreasing number of people are sensitive to advertising, more and more communication channels are losing their relevance for the target audience. Fortunately, people still believe other people and especially those whom they sympathize. The so called opinion leaders are in the foreground of marketing communications now. Who are they; how to work with them and build a truly efficient marketing campaign based on the collaboration with opinion leaders – these are the questions to be discussed at our workshop.
We will talk about an ideal system of massive payments: what would companies and partners find convenient? Is it possible to support everyone’s interests? Do the worldviews of all parties coincide and how far are they from reality?
The speaker will tell the audience about the fraud methods faced while buying advertising using CPA, reveal how one can determine them at the early stage and explain how to find honest contractors. He will also describe how to establish an efficient control system.
Vladimir Thurman is a creative director at Thurman Creative & Digital
Frank Ravanelli and his interpreter Ekaterina Russo will discuss "Luxury Influencer and Affiliate Marketing". The target audience includes Russian influencers, international affiliate managers, and international advertisers who want to work with influencers.
Some of the several angles and opportunities tcovered in this presentation: how influencers can become regular partners with luxury and lifestyle brands. How affiliate managers can short-list and approach the most suitable influencers for their program. How to make influencer marketing matter for affiliate programs, and the merchants' sales in general. Why it pays for everyone to focus on the medium term, win-win partnerships, and not only on short-term results and projects. Plus practical case studies to learn from, and interactive Q&A.
Discussion is offered in English, with Russian translation of its key points.
In his presentation, speaker will provide information about main pitfalls, faced by advertisers (online stores) when working with retargeting channel. He will mention the most common myths and concerns of customers as well as present international case studies that disprove the bespoken "pain points".
To bring the client to a desired point, correct and optimal interface solutions are required. This is especially noticeable on the mobile market, where the location and color of one button can play a decisive role for making purchase by users.
In an era where attracting a customer is becoming difficult, new age marketers are coming up with different tactics and strategies to reach each of them. Affiliate and Influencer Marketing has been in practice since long, however it has grown rapidly since the evolution of digital platforms. I’m sure a lot of you who are running business across the world might be confused on which one to choose and where should you allocate your budgets in Marketing. Let us hear from Savpril Salwan, who has helped businesses to grow and consulted numerous agencies in providing strategies for their clients. He has written papers on Marketing in the Digital World and can talk about Lizard Brain Branding as well. Over to you, Savpril.
In their presentation, Nina Malyshevskaya and Alla Ivanchikhina will explain how to efficiently work with bloggers and make use of such collaboration.
Speakers will share their experience of work in social networks: how to create bright unique content that would convert users into loyal customers, and how to build an SMM strategy that would boost sales in online stores. They will also answer such questions as whom to address for product promotion – bloggers or celebrities, and how media people influence the efficiency of campaigns.
Speakers will tell visitors about “the client’s way” and the stages where you need to encourage the client to go further. Following the analytics of the target audience in the Internet, they will help to understand what a person wants and how to provide him/her with that. Experts will speak about psychological patterns of clients typical of the Russian market and ways advertisers can use the knowledge to their advantage.
Sooner or later, each company, attracting customers on the Internet using outside contractors and partners, may face an unfair approach to the lead generation process, including false generation of views, traffic or registrations depending on the offered motivation pattern.
How to steer clear from such a phenomenon and establish efficient operations in order to gain maximum profit with a minimum amount of losses? Our expert will reveal this issue.
In Internet advertising, the structured user data is of primary importance. Advertisers want to pay not only for views but their target audience also. There are few mobile data ads on the Russian market. The most difficult thing is the traffic increase on apps. Mobile operators are the major source of data for the mobile industry. An operator can boost the traffic both on the Web and apps without any cookies or IDFA/AdID devices. Currently, operators are sharing data with the advertising market, which will be the topic of the speaker’s presentation, as well as:
Advertising profiles on VK and MyTarget feature many challenges from mass ad launch to complete chaos in the bid operation. However, everything is manageable, as these profiles can provide an amazing number of customers within the KPI of the majority of businesses. You just have to understand the bidding process, external services, and logics of advertising profiles. And here we go! We reduce the CPA by 2-5 times with the help of the correct approach to targeting.
The speech will cover next issues:
This session examines the process of moving an affiliate program from one affiliate network to another, using real client examples. The session will cover managing affiliate transfer and help attendees to apply the suggestions from the session to ensure that sales and revenue don’t suffer for their program or your affiliates.
The CPA market suffers credibility crisis. Advertisers, affiliate networks and webmasters do not trust each other, and this prevents them from attracting large amounts of money for advertising campaigns through CPA model. Affiliate CPA networks seem to be designed to address these problems by aggregating a large number of partners and offers, but in fact, they become intermediary agencies, receiving interest from partners and do not really help partners and advertisers to address the trust issue.
My report reveals how blockchain solution can significantly affect this situation and attract interest of more advertisers and partners. Thus, blockchain can improve the CPA advertising market!
The issue of cryptocurrencies and blockchain is now very popular, penetrating into our life and business. I believe that in the next few years these issues will become a commonplace, similar to credit card and the Internet. This will affect all types of business, but primarily those applying CPA model to attract customers: banks, insurance companies, online stores.
We should prepare for this future even today, in order to maximize the benefits of such changes. My presentation will show how to make the right steps in this direction now, when dealing with CPA business.
Issues to be discussed:
People change their informational preferences even more often than habits. Clip thinking has become a commonplace. However, the number of informational filters you have to remove in order to attract a person to read namely your content is not restricted to it. With email marketing case studies, I will tell you how to make a maximum profit by changing the way you present the information. Types of informational filters, requirements to the modern content and its presentation as well as the result of changes will be specified in figures and real money.
The main objective of the workshop is to tell about the potential of video marketing tools, show in practice how to develop an effective video scenario, draw up estimates, and apply budget saving tools.