RACE conference is a dialogue between the participants of the affiliate marketing market.
Our goal is to discuss new as well as proven affiliate marketing tools intended to attract customers, review ways of tracking conversions, optimize promotion and sales on social media and mobile messengers, share experience with keynote market players.
Apart from theoretical knowledge, you will be able to gain practical skills thanks to workshops.
We will discuss risks associated with changing legislation. In particular, the operator's failure to provide information to a private person on the processing of his personal data in partner networks, on the interaction of authorities and social networks.
Influencer Marketing is a way to promote products and services through opinion leaders. Western marketers and promotion specialists have been recording the tremendous effectiveness of this type of marketing for a couple of years.
The new ways and means of tracking and measuring necessary data on mobile devices by marketers have a positive influence on the development prospects of mobile programmatic video. We will discuss how experts can evaluate the effectiveness of their actions in the mobile segment as accurately as on desktops, and follow the changing habits of their audience.
Audience preferences as for the content and offers are changing as mobile market grows and new apps take their places. Nowadays, just bringing user to advertiser’s website is not enough to convert him into the customer, moreover that is not the main goal. Let’s talk about the ways to attract traffic, converting it to audience and how to count these groups at all platforms.
In his presentation, speaker will provide information about main pitfalls, faced by advertisers (online stores) when working with retargeting channel. He will mention the most common myths and concerns of customers as well as present international case studies that disprove the bespoken "pain points".
To bring the client to a desired point, correct and optimal interface solutions are required. This is especially noticeable on the mobile market, where the location and color of one button can play a decisive role for making purchase by users
Which tools do bloggers prefer to increase traffic in Facebook and YouTube without involving big budget? Here, we’ll not only discuss the best practices, but also learn to apply them, as well as get useful advice from bloggers.
Speakers will tell visitors about “the client’s way” and the stages where you need to encourage the client to go further. Following the analytics of the target audience in the Internet, they will help to understand what a person wants and how to provide him/her with that. Experts will speak about psychological patterns of clients typical of the Russian market and ways advertisers can use the knowledge to their advantage.
Paying low quality traffic and working with not loyal audience brings low results as well as requires a lot of resources. Conversion is running low and depression factor become huge for advertisers. Let’s talk how to achieve traffic transparency and set apart target audience from the rest.