Conference

RACE conference is a dialogue between the participants of the affiliate marketing market.

Our goal is to discuss new as well as proven affiliate marketing tools intended to attract customers, review ways of tracking conversions, optimize promotion and sales on social media and mobile messengers, share experience with keynote market players.

Among participants:

  • Advertisers
  • Web masters
  • CEO specialists
  • Bloggers
  • Traffic managers
  • Affiliate networks
  • Internet marketers
  • SMM
  • PR managers, account managers

Apart from theoretical knowledge, you will be able to gain practical skills thanks to workshops.

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Exhibition

Speakers

Andrey Stain

Business Development Director at Clickky

Sergey Khitrov

CEO at Adwad

Mudit Dudhoria

Founder, Young Attitude Group

Artem Prokofyev

Founder of CPA affiliate network Ordinec.ru

Daniil Lombakh

Development manager, ad1.ru

Vyacheslav Prokhorov

Expert at myTarget

Denis Loganov

Head of SEO Department at Dvigus agency

Nadezhda Balakina

Email marketing expert, ExpertSender

Artem Daniliants

CEO at LumoSpark

Tetiana Kokhanovska

Head of Business Development, CEE of Awin

Anton Petrochenkov

CEO at Convert Monster

Kirill Balakhtin

Business Development Director at Buzzoola

Sergey Zykov

Marketing Director at Armor5Games, consultant

Denis Sobolev

Head of analytics department, webit

Artem Dushkin

Sales director, Platron

Konstantin Novofastovskiy

Head of ClickFrog

Vladimir Thurman

Creative Director at Thurman Creative & Digital

Frank Ravanelli

FOREO Head of Affiliates - EMEA & Asia

Ekaterina Russo

EMEA Affiliate Marketing Specialist at FOREO

Anton Melekhov

General Director at RTB House, Russia

Alexey Chesnokov

Marketing Director, Russian School of Management

Alexey Okara

Founder of PinALL, CRM selection service

Vera Susol

Head of user experience, Internet marketing agency 1PS.RU

Aleksandr Volkov

TargetHunter, Development Director

Savpril Salwan

Associate Business Consultant, Virtusa

Nina Malyshevskaya

SMM Director, NECTARIN

Alla Ivanchikhina

Account Manager, NECTARIN

Andrey Gavrikov

A co-owner and CEO at the marketing group "Completo"

Vladimir Davydov

A co-owner and head of the project and client support department at the marking group "Completo"

Alexander Melkumyants

Head of affiliate department at Amarkets international financial company

Igor Slinkin

Head of Traffic, Go Mobile

Nadezhda Babiyan

Commercial director of Getintent programming platform in Russia

Andrey Shatrov

PMA Network CEO and co-founder

Ivan Semin

Head of Partner Relationships, Appness

Nickolai Smirnov

Marketing director, Hiconversion

Mikhail Karpushin

Marketing Director, GetBlogger

Christopher Tradgett

Publisher Discovery, Co-founder

Aleksey Studenev

Founder and Technical Director, Leadsale

Mikhail Mozzhukhin

Head of Training at Monster Context

Konstantin Gorbunov

Owner of contextual advertising agency Monster Context

Daniil Silantyev

Expert UniSender, Executive Partner at email agency Inbox Marketing

Vladimir Kobyakov

Director of Human Video studio

Conference program

Hall 1: "Web masters"The 4th of October

Section "CPA marketing: global trends"

Andrey Stain - Business Development Director at Clickky
Andrey Stain - Business Development Director at Clickky

New trends in affiliate marketing

Sergey Khitrov - CEO at Adwad
Sergey Khitrov - CEO at Adwad

Theses:

  • Current situation in the online advertising and CPA markets.
  • Change of trends over the development of CPA networks.
  • New trends in Internet advertising and affiliate marketing, which are worth your attention.
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Future Of Indian (Asia) CPA market

Mudit Dudhoria - Founder, Young Attitude Group
Mudit Dudhoria - Founder, Young Attitude Group

Future of Indian (Asia) CPA market & how innovation in worldwide affiliate system can be a part of marketing strategy of every single thing. Enlightening about what Is the future of CPA networks that would reach out to the world's largest growing Internet enabled populations which is now becoming even prominent in the Rurals of these nations . We would also discuss the innovative strategies that can increase the conversions to the max, enabling more companies to be a part of the affiliate world while increasing their reach, sales added, increasing our businesses.

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How to quickly launch efficient social media advertising for tens of millions of people

Artem Prokofyev - Founder of CPA affiliate network Ordinec.ru
Artem Prokofyev - Founder of CPA affiliate network Ordinec.ru

As part of the presentation, we will discuss:

  • How to choose the most efficient advertising platforms: VK, OK, Instagram, YouTube (CPM + statistics analysis);
  • Analytics for advertising campaign and scaling;
  • Services for buying social traffic and formats.
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Traffic monetization in 2018

Daniil Lombakh - Development manager, ad1.ru
Daniil Lombakh - Development manager, ad1.ru

In his report, the speaker will answer the following questions:

  • Everybody went on Facebook: pros and cons.
  • Working with mytarget, new formats.
  • Which posts result in conversion on Instagram?
  • Which vertical should a beginner choose?
  • Where to take 1000 leads per day?
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New features at myTarget

Vyacheslav Prokhorov - Expert at myTarget
Vyacheslav Prokhorov - Expert at myTarget

Key points:

  • promotion trends in social media;
  • new features at myTarget;
  • the best targets for arbitrage managers: case studies.
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Coffee-break

Section "Technical trends of affiliate marketing"

Denis Loganov - Head of SEO Department at Dvigus agency

Moderator

Denis Loganov - Head of SEO Department at Dvigus agency

Tools: setting automatic tracking of audience behavior

Nadezhda Balakina - Email marketing expert, ExpertSender
Nadezhda Balakina - Email marketing expert, ExpertSender
  • Methods of Customer Journey Tracking: pixel, goals, internal tracking on the website, behavior after newsletters.

  • Tasks of Customer Journey Tracking: understand the consumer, form an impression of the brand, choose a strategy and technology, analyze data.

  • Integration of CRM and SaaS platforms as a key factor of tracking and relevancy of Customer Journey Mapping. Tasks and types of integrations with examples, mechanics of data exchange advertiser-partner. Tracking criteria: actions in social networks, purchases and abandoned basket, content that interests the user and views, behavior after newsletters, reaction to special offers, polls.

  • Customer segmentation and customization of goods and services: personalization of offers, process automation, creation of relevant offers.

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Back to the static website age

Artem Daniliants - CEO at LumoSpark
Artem Daniliants - CEO at LumoSpark

Static websites are returning and becoming more and more popular among foreign companies. Static websites allow to decrease hosting expenses and increase conversion.

The presentation will be useful for those developing websites and services for the foreign audience (America, Europe, Asia).

Artem will show how to create a technical website that could not be hacked and would download rapidly anywhere on Earth. Outcome: positive impact on conversion at little cost. In particular, Artem will attendees about new technical products, allowing to globalize traffic purchase easily.

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Key trends shaping the global affiliate industry

Tetiana Kokhanovska - Head of Business Development, CEE of Awin
Tetiana Kokhanovska - Head of Business Development, CEE of Awin

Theses

  • Is it still only online?
  • The right message and the right time
  • The technology behind
  • Where to invest?
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Case study

Denis Loganov - Head of SEO Department at Dvigus agency

Moderator

Denis Loganov - Head of SEO Department at Dvigus agency

Perfect Landing Page of affiliate products: Blocks. Scripts. Links. Conversion growth points.

Anton Petrochenkov - CEO at Convert Monster
Anton Petrochenkov - CEO at Convert Monster
  • Which blocks should the landing page include?
  • What is the most important for conversion?
  • The whole truth about Callback, online chats and other “sales boosters”.
  • 4 tests every marketer should use.
  • How not to lose orders: perfect client redirection scheme.
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How to automate native advertising buying

Kirill Balakhtin - Business Development Director at Buzzoola
Kirill Balakhtin - Business Development Director at Buzzoola

Theory:

  • What native advertising means, its types and market volumes.
  • Development thrusts of native advertising.
  • Is it possible to use native advertising for performance tasks?
  • Main mistakes when launching native advertising campaign.

Practice:

  • How to learn to create proper headlines.
  • How to adjust campaign for launching using self-service pattern and obtain leads (the expert will talk about a new product on the market, which is developed for arbitrage specialists as well).

 

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Influence marketing for any vertical

Sergey Zykov - Marketing Director at Armor5Games, consultant
Sergey Zykov - Marketing Director at Armor5Games, consultant

On the hunt for revenue, modern companies often lose the most important thing – customer trust. A decreasing number of people are sensitive to advertising, more and more communication channels are losing their relevance for the target audience. Fortunately, people still believe other people and especially those whom they sympathize. The so called opinion leaders are in the foreground of marketing communications now. Who are they; how to work with them and build a truly efficient marketing campaign based on the collaboration with opinion leaders – these are the questions to be discussed at our workshop.

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Hall 2: "Advertisers"The 4th of October

Section "Searching partners: security and influence on profit"

Denis Sobolev - Head of analytics department, webit

Moderator

Denis Sobolev - Head of analytics department, webit

Everything you wanted to know about affiliate payments

Artem Dushkin - Sales director, Platron
Artem Dushkin - Sales director, Platron

We will talk about an ideal system of massive payments: what would companies and partners find convenient? Is it possible to support everyone’s interests? Do the worldviews of all parties coincide and how far are they from reality?

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Combating fraud traffic: proven methods

Konstantin Novofastovskiy - Head of ClickFrog
Konstantin Novofastovskiy - Head of ClickFrog

The speaker will tell the audience about the fraud methods faced while buying advertising using CPA, reveal how one can determine them at the early stage and explain how to find honest contractors. He will also describe how to establish an efficient control system.

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Uniqueness code: how to stand out among competitors and increase sales on the crowded market.

Vladimir Thurman - Creative Director at Thurman Creative & Digital
Vladimir Thurman - Creative Director at Thurman Creative & Digital

Vladimir Thurman is a creative director at Thurman Creative & Digital  

  • 12 mistakes of developing unique selling points.  
  • No-nonsense review of one of the best case studies unknown in Russia.   
  • Presentation of author’s methodology for contest analysis, allowing to reduce advertising budget by 80%.    
  • How to determine quantitatively the impact of your unique selling point on the target audience.   
  • 7 specific recommendations on improving any advertising material.

 

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Affiliate marketing and luxury influencers

Frank Ravanelli - FOREO Head of Affiliates - EMEA & Asia
Frank Ravanelli - FOREO Head of Affiliates - EMEA & Asia
Ekaterina Russo - EMEA Affiliate Marketing Specialist at FOREO
Ekaterina Russo - EMEA Affiliate Marketing Specialist at FOREO

Frank Ravanelli and his interpreter Ekaterina Russo will discuss "Luxury Influencer and Affiliate Marketing". The target audience includes Russian influencers, international affiliate managers, and international advertisers who want to work with influencers.

Some of the several angles and opportunities tcovered in this presentation: how influencers can become regular partners with luxury and lifestyle brands. How affiliate managers can short-list and approach the most suitable influencers for their program. How to make influencer marketing matter for affiliate programs, and the merchants' sales in general. Why it pays for everyone to focus on the medium term, win-win partnerships, and not only on short-term results and projects. Plus practical case studies to learn from, and interactive Q&A.

Discussion is offered in English, with Russian translation of its key points.

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Mistakes when working with retargeting in e-commerce

Anton Melekhov - General Director at RTB House, Russia
Anton Melekhov - General Director at RTB House, Russia

In his presentation, speaker will provide information about main pitfalls, faced by advertisers (online stores) when working with retargeting channel. He will mention the most common myths and concerns of customers as well as present international case studies that disprove the bespoken "pain points".

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Coffee-break

Panel discussion "Influence of UI/UX of your resource on conversion"

Alexey Chesnokov - Marketing Director, Russian School of Management
Alexey Chesnokov - Marketing Director, Russian School of Management
Aleksandr Volkov - TargetHunter, Development Director
Aleksandr Volkov - TargetHunter, Development Director
Alexey Okara - Founder of PinALL, CRM selection service
Alexey Okara - Founder of PinALL, CRM selection service
Vera Susol - Head of user experience, Internet marketing agency 1PS.RU
Vera Susol - Head of user experience, Internet marketing agency 1PS.RU

To bring the client to a desired point, correct and optimal interface solutions are required. This is especially noticeable on the mobile market, where the location and color of one button can play a decisive role for making purchase by users.

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Affiliate vs. influencer marketing: which should your company use?

Savpril Salwan - Associate Business Consultant, Virtusa
Savpril Salwan - Associate Business Consultant, Virtusa

In an era where attracting a customer is becoming difficult, new age marketers are coming up with different tactics and strategies to reach each of them. Affiliate and Influencer Marketing has been in practice since long, however it has grown rapidly since the evolution of digital platforms. I’m sure a lot of you who are running business across the world might be confused on which one to choose and where should you allocate your budgets in Marketing. Let us hear from Savpril Salwan, who has helped businesses to grow and consulted numerous agencies in providing strategies for their clients. He has written papers on Marketing in the Digital World and can talk about Lizard Brain Branding as well. Over to you, Savpril.

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Case Studies

Alexey Chesnokov - Marketing Director, Russian School of Management

Moderator

Alexey Chesnokov - Marketing Director, Russian School of Management

How to monetize bloggers?

Nina Malyshevskaya - SMM Director, NECTARIN
Nina Malyshevskaya - SMM Director, NECTARIN
Alla Ivanchikhina - Account Manager, NECTARIN
Alla Ivanchikhina - Account Manager, NECTARIN

In their presentation, Nina Malyshevskaya and Alla Ivanchikhina will explain how to efficiently work with bloggers and make use of such collaboration.

Speakers will share their experience of work in social networks: how to create bright unique content that would convert users into loyal customers, and how to build an SMM strategy that would boost sales in online stores. They will also answer such questions as whom to address for product promotion – bloggers or celebrities, and how media people influence the efficiency of campaigns.

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Client's way. How to find "feedback killers" influencing the buyer decision process

Andrey Gavrikov - A co-owner and CEO at the marketing group
Andrey Gavrikov - A co-owner and CEO at the marketing group "Completo"
Vladimir Davydov - A co-owner and head of the project and client support department at the marking group
Vladimir Davydov - A co-owner and head of the project and client support department at the marking group "Completo"

Speakers will tell visitors about “the client’s way” and the stages where you need to encourage the client to go further. Following the analytics of the target audience in the Internet, they will help to understand what a person wants and how to provide him/her with that. Experts will speak about psychological patterns of clients typical of the Russian market and ways advertisers can use the knowledge to their advantage.

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Putting a permanent end to traffic fraud in 60 minutes

Alexander Melkumyants - Head of affiliate department at Amarkets international financial company
Alexander Melkumyants - Head of affiliate department at Amarkets international financial company

Sooner or later, each company, attracting customers on the Internet using outside contractors and partners, may face an unfair approach to the lead generation process, including false generation of views, traffic or registrations depending on the offered motivation pattern.

How to steer clear from such a phenomenon and establish efficient operations in order to gain maximum profit with a minimum amount of losses? Our expert will reveal this issue.

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Hall 3 "Mobile & Traffic"The 5th of October

Section "Mobile affiliate marketing"

Igor Slinkin - Head of Traffic, Go Mobile

Moderator

Igor Slinkin - Head of Traffic, Go Mobile

Programmatic video: international experience and Russian practices

Nadezhda Babiyan - Commercial director of Getintent programming platform in Russia
Nadezhda Babiyan - Commercial director of Getintent programming platform in Russia

Key points:

  • Overview of the main global digital trend of programmatic video.
  • Comparison of current CTR, Viewability, View completion rate and CPM results of the two countries – Russia and the USA.
  • Ecosystem and programmatic possibilities: conclusions and development opportunities basing on international experience.
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Big Data in mobile advertising

Andrey Shatrov - PMA Network CEO and co-founder
Andrey Shatrov - PMA Network CEO and co-founder

In Internet advertising, the structured user data is of primary importance. Advertisers want to pay not only for views but their target audience also. There are few mobile data ads on the Russian market. The most difficult thing is the traffic increase on apps. Mobile operators are the major source of data for the mobile industry. An operator can boost the traffic both on the Web and apps without any cookies or IDFA/AdID devices. Currently, operators are sharing data with the advertising market, which will be the topic of the speaker’s presentation, as well as:

  • ways and technologies to increase the mobile traffic on apps and on the Web;
  • mobile operator data in advertising;
  • the structure of the big data market in Russia.
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Importance of creatives when buying Facebook Mobile App Ads

Ivan Semin - Head of Partner Relationships, Appness
Ivan Semin - Head of Partner Relationships, Appness
  • Some words about Appness (what we do and why I am speaking about the creative approach and Facebook).
  • A good case study vs. a bad case study through the example of e-com iOS/Android WW.
  • Where to find inspiration.
  • Why unique content is important.
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How to reduce CPA for targeted ads on VK and MyTarget using automation

Nickolai Smirnov - Marketing director, Hiconversion
Nickolai Smirnov - Marketing director, Hiconversion

Advertising profiles on VK and MyTarget feature many challenges from mass ad launch to complete chaos in the bid operation. However, everything is manageable, as these profiles can provide an amazing number of customers within the KPI of the majority of businesses. You just have to understand the bidding process, external services, and logics of advertising profiles. And here we go! We reduce the CPA by 2-5 times with the help of the correct approach to targeting.

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Coffee-break

Section "Arbitration and traffic monetization"

Igor Slinkin - Head of Traffic, Go Mobile

Moderator

Igor Slinkin - Head of Traffic, Go Mobile

Work with opinion leaders as a sales tool

Mikhail Karpushin - Marketing Director, GetBlogger
Mikhail Karpushin - Marketing Director, GetBlogger

The speech will cover next issues: 

  • Why not all of bloggers are opinion leaders.
  • Reasons for working with opinion leaders right now.
  • How to find those bloggers who will be converted.
  • Case studies of successful/unsuccessful campaigns.
  • How to work with bloggers in affiliate marketing.
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Managing Affiliate Programme Migration

Christopher Tradgett - Publisher Discovery, Co-founder
Christopher Tradgett - Publisher Discovery, Co-founder

This session examines the process of moving an affiliate program from one affiliate network to another, using real client examples. The session will cover managing affiliate transfer and help attendees to apply the suggestions from the session to ensure that sales and revenue don’t suffer for their program or your affiliates.

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Fair play CPA. How blockchain changes the market

Aleksey Studenev - Founder and Technical Director, Leadsale
Aleksey Studenev - Founder and Technical Director, Leadsale

The CPA market suffers credibility crisis. Advertisers, affiliate networks and webmasters do not trust each other, and this prevents them from attracting large amounts of money for advertising campaigns through CPA model. Affiliate CPA networks seem to be designed to address these problems by aggregating a large number of partners and offers, but in fact, they become intermediary agencies, receiving interest from partners and do not really help partners and advertisers to address the trust issue.

My report reveals how blockchain solution can significantly affect this situation and attract interest of more advertisers and partners. Thus, blockchain can improve the CPA advertising market!

The issue of cryptocurrencies and blockchain is now very popular, penetrating into our life and business. I believe that in the next few years these issues will become a commonplace, similar to credit card and the Internet. This will affect all types of business, but primarily those applying CPA model to attract customers: banks, insurance companies, online stores.

We should prepare for this future even today, in order to maximize the benefits of such changes. My presentation will show how to make the right steps in this direction now, when dealing with CPA business.

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Affiliate with offline business. How to earn 300 000 RUB from scratch?

Konstantin Gorbunov - Owner of contextual advertising agency Monster Context
Konstantin Gorbunov - Owner of contextual advertising agency Monster Context
Mikhail Mozzhukhin - Head of Training at Monster Context
Mikhail Mozzhukhin - Head of Training at Monster Context

Issues to be discussed:

  • How to choose a niche?
  • How to search for partners?
  • What percentage to negotiate about?
  • How much money do you need to start?
  • What to do if you have no experience in the niche.
  • Students' cases.
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Section "Creating the content that can sell everything"

Psychological laws to boost the effectiveness of content presentation

Daniil Silantyev - Expert UniSender, Executive Partner at email agency Inbox Marketing
Daniil Silantyev - Expert UniSender, Executive Partner at email agency Inbox Marketing

People change their informational preferences even more often than habits. Clip thinking has become a commonplace. However, the number of informational filters you have to remove in order to attract a person to read namely your content is not restricted to it. With email marketing case studies, I will tell you how to make a maximum profit by changing the way you present the information. Types of informational filters, requirements to the modern content and its presentation as well as the result of changes will be specified in figures and real money.

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Workshop "Preproduction of a promotion video"

Vladimir Kobyakov - Director of Human Video studio
Vladimir Kobyakov - Director of Human Video studio

The main objective of the workshop is to tell about the potential of video marketing tools, show in practice how to develop an effective video scenario, draw up estimates, and apply budget saving tools.

  • Introduction. The relevance of video marketing to increase sales. Formats of commercial video for the Internet. Efficiency evaluation, conversion increase. Using the example of the Internet shop.
  • Lecture (theory). Requirements for the video scenario: content, structure, video sequence, timekeeping. Drawing up estimates: tools, key positions, optimization opportunities.
  • Practice. Participants are divided into teams, the task of each team is to create a scenario of the most effective video with a realistic estimate. Each team is given a technical assignment, for which the script is written and estimate is drawn up. The process is supervised by two curators.
  • Summarizing. Evaluation of results and projects.
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