World Cup 2014 Content & Promotion Tips

Friday, 27 June, 2014 - 15:54

The FIFA World Cup is one the biggest sporting event on the planet with a total viewing audience over 700 million. For sports betting affiliates, that massive international audience offers plenty of chances for player conversions from almost any country you can name.

How big is World Cup 2014?

Over the course of 32 days (June 15-July 13) teams from 32 nations will be competing in a total of 64 matches across 12 Brazilian cities. During that period there are only eight days with no scheduled matches.

In short, the World Cup is a content gold mine with dozens of story lines and opportunities for team/player profiles; match previews and picks; and FAQs.

The Whole World is Watching

Even though only 32 countries will be competing for the Cup, interest in the event spreads to nearly of every corner of the globe, including places where soccer isn’t exactly the national sport.

Though the lion’s share of ticket for World Cup matches are going to Brazilians, the highest number of ticket requests have come Americans. (Yes, Americans.)

A recent posting on Bleacher Report says that Americans have grabbed 65,000 tickets; Brits have bought 22,000 and Germans follow with 18,000. While 65,000 is a small chunk of the World Cup viewing audience it does suggest that devoting a little bit of your World Cup promotions towards Yanks might not be such a bad idea.

Go Mobile

A global event like World Cup spans multiple time zones and demographic barriers, which makes it the perfect opportunity for promoting mobile wagering. There are plenty of apps out there but we suggest sticking with apps produced by operators like

The new-and-improved OLBG Betting Tips app – which will be available soon as a free download from iTunes-  connects punters with a 50,000 sports betting community. Of course it also makes placing World Cup wagers as simple as tapping the screen a few times.

This app is already road-tested with over 150,000 installs, a 4.4 star rating from 2,500 user reviews. That’s been enough to get the OLBG Betting Tips app ranked as one of the top ten sports betting apps in the iTunes Stores.

When the new version is live, it will feature “in-app betting.”

World Cup on Social Media

An event this massive is definitely a great fit for social media and Twitter is likely to explode as the event moves forward. As is always the case with Twitter, your chances of making a splash are much better when you’re interacting, not just promoting.

To make the most of this medium during World Cup season, engage in conversations; ask (and answer) questions; and avoid belligerent, antagonistic tweets.

World Cup Promotions

Interwetten Affiliates  A big international event like the World Cup demands a sportsbook that can handle big, international audiences and Interwetten definitely fits that bill. Their site is localized in eight different languages (Czech, German, English, French, Greek, Italian, Portuguese, Spanish and Turkish) and has a massive international footprint.

CAP readers who sign up with Interwetten can enjoy a lifetime 35% revenue share plan while their players qualify for 100 Euro bonuses.

Bet365 – Name brand reliability means a lot to punters, especially when they may not be betting on a regular basis. Bet365 provides that reliability along with tons of World Cup promos; content features; and a large international audience. Affiliateswhopromote Bet365 receive a 30% revenueshare.

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