Time

Tracks

Agenda

10:00

Registration open

10:15 - 10:30

Coffee break

10:30 - 10:40  

Track 1

Opening remarks (G)  

10:40 - 12:00

Track 1

Twitter Revolution Revealed (G)

Almost everyone heard about Twitter but not everyone knows that Twitter actually made a revolution to the social marketing world.

In this session you will learn everything you need to know about Twitter, twitting and more. Tune to hear from a great Internet Marketer about this hot topic.

10:40 - 12:00

Track 1

White label. Building of the successful white label program. Ways of earning. Geting the traffic.

Speaker:

Lisa Moskotova, Chief operations officer of the Dating Factory

12:00

Exhibit hall open (G)

12:15 - 13:30

Track 1

First Timer's Guide to SEO and SEM (B)  

Learn the basics of SEO & SEM. This session is all about starting to learn one of the hottest professions in the online marketing.

This session is suitable for both Affiliates and Vendors.

Speakers:

Bastian Grimm, CEO & Founder, Grimm Digital GmbH & Co. KG 

Mike Litson, director of the Blueclawi Gaming

12:15 - 13:30

Track 2

Building Your Affiliate Program from A to Z (V)  

Looking to create an Affiliate Program? What seems to be very complicated and time consuming can be rather simple if you use the newly available tools, understand the dynamics and learn from mistakes done by others. Get an affiliate program up and running within a month!

This session includes practical tips & tricks to find and recruit affiliates.

 Speaker:

Andrey Veselov, founder of the Externet, В2В basis, basis, Galloper CRM 

13:30 - 13:45  

Break between sessions

13:45 - 14:45  

Track 1

International Affiliate Programs (G)

Online marketing has no boundaries. If you are successful with your local, domestic affiliate programs, it is time to start acting globally. In today's competitive market finding the right niche and product is a key to your success.

This panel is manned with top industry experts who are willing to share their experience as vendors, affiliates network and super affiliate. Don't miss it!

Speaker:

Yury  Fedulov, chief of the St. Petersburg  branch  Ashmanov and partners company

13:45 - 14:45  

Track 2

Panel: Getting Investments to your online business (G)

Internet companies have generated the best return on investment ever but still have had a larger percentage of failures compared to any other Hi-Tech industry. Group of experienced angels and venture capital executives will discuss in this session the dynamics of this fast pace world. Is the affiliation world attractive to investors? Would the economy crisis have a negative impact on Internet related investments or the opposite?

These and other issues will be discussed during this session

13:45 - 14:45  

Track 3

How to do an effective Video Marketing (G)

Video Marketing is one of the most common way to do viral marketing. Hundreds of millions of videos are being viewed every month worldwide.

In this session you will learn how to do effective video campaigns and reach a huge crowd in short time.

13:45 - 14:45  

Track 4

Workshop: Selling Software, Games, Services and Digital Content (C/G)

Despite the downturn, selling software programs, games, digital media and services online continues to offer great opportunities. Sales volume is growing rapidly and commission rates remain high.

In this workshop, leading E-Business platform providers and international payment solutions specialists demonstrate how you can succeed as an affiliate or merchant in this truly global market.

14:45 - 15:00

Break

15:00 - 16:00

Track 1

Digital Products Marketing (G)

Come and listen to the success of Clickbank. Over 10,000 digital products and 100,000 affiliates. Learn how they do it and analyze if applicable to your business. No one can educate you on online sales of digital products better than Clickbank.

A unique opportunity to learn more about this exploding market.

15:00 - 16:00

Track 2

SEO Panel: Latest developments in Organic SEO Issues

The organic SEO strategy and tactics is an ever changing ground field. The pace of changes and the competitive landscape require very close attention.

This session will bring you the latest developments and will keep you updated.

Speaker:

Bastian Grimm, CEO & Founder, Grimm Digital GmbH & Co. KG

15:00 - 16:00

Track 3

Niche Finding: The Trend Marketing Strategy (R)

The race after the perfect niche is on. Everyone spend a big chunk of their time to find niche to built campaigns on.

In this session you will learn about the Trend Marketing Strategy to find new exciting niche with high-volume traffic.

15:00 - 16:00

Track 4

Industry Zoom: Forex A to Z (F)  

The last 2 years have positioned Forex as one of the fastest growing segments of the online marketing market and the affiliation world. Dozens of affiliate programs were introduced and commercial terms were well defined.

This session is a great introduction for one of the most fascinating segments for affiliates.

Speakers:

Alexey Zaycev. Investment holding Finam

15:00 - 16:00

 The flow of 5

Industry Zoom: Casino A to Z (C)

The last 2 years have positioned online casinos as one of the fastest growing segments of the online marketing market and the affiliation world. Dozens of affiliate programs were introduced and commercial terms were well defined.

This session is a great introduction for one of the most fascinating segments for affiliates.

Speaker:

Sergey Efimenko, general director of the Championbet

16:00 - 17:15 

Track 1

 Landing Page Optimization (G)

You are successful in generating massive traffic to your websites. Can you convert it into sales or leads. This session will discuss the key elements in developing optimized landing pages. Listen to our landing page optimization professionals.

Speakers:

Bastian Grimm, CEO & Founder, Grimm Digital GmbH & Co. KG

Mike Litson , director of the Blueclawi Gaming

17:15 - 18:15  

Track 1

Using Multivariate Testing To Make More Sales (R)

Everyone wants more conversions, well this session is all about that. Learn how to do multivariate testing, particularly using the free Google Website Optimizer, to get better conversions.

This is a practical how to session.

17:15 - 18:15  

Track 2

The Outsourced Affiliate (G)

It is time for you to optimize your affiliate business and grow without having the hassle of employees and paychecks.

Learn how you can outsource any/some of your affiliate's activities while you are working to make more money.

17:15 - 18:15  

Track 3

Driving Leads Through Smart Domain Development (R)

Finding a good name is critical to your website and your affiliate site to better brand yourself and drive traffic to your websites.

Discover the power of direct navigation and learn how domains can impact SEO/SEM.

17:15 - 18:15  

Track 4

Operating Affiliate Program in Russia (G)

This session is targeted at Russian advertisers and agencies that are planning to get into local Affiliate Marketing. We will talk about planning and operating a Russia-based Affiliate Program including managing Russian Affiliates, choosing effective commissions' structures and models and how to use Affiliate Marketing as a tool at a time of an economic crisis.

18:15 - 19:15 

Track 1

Social Media Strategies Panel (G)

During the last 12 months Social Media became a key player in Online Marketing.

The panel will discuss latest developments in this field.

18:15 - 19:15 

Track 2

How to select the right SEM company (G)

Thinking of expanding your reach over the Internet? Thinking of outsourcing some of your SEM activity.

This session will provide you with a cookbook as per how to select your partner - the SEM company. Not a trivial decision!

Speaker:

Mike Litson, director of the Blueclawi Gaming

 18:15 - 19:15 

Track 3

Business models and revenue projection for a Casino Affiliate (C)

Business models and commercial terms have stabilized lately. Come and listen and see what are the rewards, where the player value is higher than any other online market niche.

Learn about the competitive environment and the investments required to be a successful Casino Affiliate!

 Speaker:

Sergey Efimenko, general director of the Championbet

19:30

Closing

Time 

Tracks 

Agenda 

9:00 - 10:15 

Track 1 

SEM Panel: Effective Link Building (R) 

Links were and are a key component of any SEM activity. How do you generate back links. How do you value links strength. How can you increase number of links pointing at your site. This session will discuss basic and advanced techniques.

New and experienced online marketers should attend this session.

Speakers:

Mike Litson, director of the Blueclawi Gaming  

Matthias Bachor ,  marketing director of the Searchmetrics 

 9:00 - 10:15

Track 2

Buying Media NOT at any cost (V)  

When John Wanamaker said that he knows that 50% of the advertising budget does not work but he does not know which 50%, the Internet was not invented. Buying media can have a great ROI but can turn to be a disaster. In the world of direct marketing understanding the dynamics is crucial for your bottom line.

Learn from an expert coming from one of the biggest media buying company in the world.

 9:00 - 10:15

Track 3

Affiliate Copywriting Success (G) 

Copywriting is a major factor in your success as an Affiliate. Dr. Harlan Kilstein will show you how to write copy on your blogs and websites that get more leads to opt-in and more prospects to convert.

This will be a fast paced workshop showing you what works, what no longer works, and where Google wants you to go in the future.  

 9:00 - 10:15

Track 4

Meet the Forex and Casino Vendors (F & C)

For the first time a long list of Forex and Casino Vendors will introduce themselves, will position their offering and will share their plans and commercial philosophy.

Spend the time at this session and see if this is the right niche for you to expand your reach. 

Speaker:

Sergey Efimenko,  general director of the Championbet

10:00

Exhibit hall opens

10:15 - 10:30

Coffee break

 10:30-12:30

Track 1

Why you need to be a good friend with your affiliate manager (G)

Affiliate managers are your representative at the vendor. While being responsible for setting your commission structure and your special bonuses and promotions, the affiliate managers have access to the vendor resources and they can help you utilize them. The affiliate managers sits on the entire affiliate data base and they clearly know what works and what not. You REALLY want to know this piece of information.

Join this session to learn what really matters and why you need to be a good friend with your affiliate manager.

 10:30-12:30

Track 2

Pay-Per-Click Strategies & Tactics (B)  

PPC campaigns can be very profitable but may provide negative ROI as well. During this session, we will discuss the strategies, tactics and some of the most advanced tools that will help you managing your PPC campaign. While easy to launch, PPC campaigns require close monitoring and can gradually be tuned to provide positive results.

The session is aimed at beginners who either have experienced some PPC campaigns or are about to launch their first one.

 10:30-12:30

Track 3

How to build the ultimate Affiliate Site (B)

The existence of many alternatives support the demand for affiliates sites with comparison information. The quality of your site will directly impact your revenue stream.

Attend this session to learn from others’ experience.

12:30 - 14:00

Lunch

14:00 - 15:00

Track 1

How to build your own lists & paid membership sites (B)  

Thinking on visitors’ loyalty. Thinking about retention, thinking about maximizing the value of the traffic generated – this is the session to be.

Any site that is about content and value should listen and increase the commercial value of its site.

 14:00 - 15:00

Track 2

Stop Hassling Start Working - Time Management for Working from home (Office) (G)  

Do you have find yourself doing home tasks such as grocery shopping, cleaning and taking care of the kids or just resting while you work at home? Working at home has to have clear discipline. From proper setting of your home office through time management and target setting.

This session will provide you with basic tools to improve your performance while working from home and not having a boss or time frame to follow.

 14:00 - 15:00

Track 3

Working With Affiliate Networks (G)  

Selecting, registering and being accepted to an Affiliate Network, especially to international affiliates could be tricky. This session will highlight the necessary steps an affiliate should go through before selecting its Affiliate Network. What to look for, how to get approved, how to evaluate different offers, how to get better payouts will be some of The questions to be discussed. A must for the affiliate who consider working with a network or an affiliate who is not familiar with affiliate networks. 

 14:00 - 15:00

Track 4

Managing Quality Standards in Affiliate Programs (V)   

How can we improve the program results by setting and managing quality standards in Affiliate Programs.

We will talk about the quality parameters that we want to measure and what tools we can use to improve the quality. 

15:00 - 15:15  

Break

15:15 - 16:15 

Track 1

Ethical & Legal Issues in Affiliate Marketing (G)  

Running your affiliation business, like any business takes some basic legal understanding. This session will be a great introduction for the mandatory legal aspects you should be familiar with and some legal mines you have to carefully watch.

 15:15 - 16:15 

Track 2

Link Building Secrets Revealed (G)

We all know that search engines heavily rely on link analysis as an important component to rank web pages. Do you want to learn how to get top 10 rankings and increase traffic to your site? Having the right link building strategy is a crucial component on your way to success.

Come and learn basic and advanced link building tactics, for pushing both affiliates and brands sites all the way to the top search results positions.

Speakers:

Bastian Grimm - CEO & Founder, Grimm Digital GmbH & Co. KG

16:15 - 17:00

Coffee break in the exhibit hall

17:00

Exhibit hall & registration closes 

17:00 - 18:15

Track 1

Closing Panel (G)

Closing the two condensed days, this panel will allow you to pose final questions to the experts and get final advice. Summary and final comments can equip you with the right tools to either start or boost your business. Based on previous experience this panel will summarize the information you have gathered in the conference and put them in the right perspective.

18:15 - 18:30

Closing remarks 

20:30  

RACE Official Party