How to choose effective marketing strategy? Report of VirtusaPolaris expert at RACE 2017

October 4, in the Advertisers hall as part of Russian Affiliate Congress 2017, there will be a report of digital marketing expert and key employee of VirtusaPolaris - Savpril Salwan. Speaker's topic is Affiliate vs. Influencer Marketing: Which Should Your Company Use.

Savpril Salvan is an energetic and reliable business consultant of the international company VirtusaPolaris. He served as a head of corporate relations at ADverb, the Media Marketing and Advertising Cell of NMIMS. For two years he worked at Tata Consultancy Services, an Indian company providing IT consulting services, for a US-based client in Healthcare & Life sciences domain. He has designed and developed effective marketing strategies for Lowe Lintas, Boehringer Ingelheim, The SuperFoodz Kitchen, Student Housing, Inayo and other companies.

At the conference, the speaker will cover the following issues:

• how to choose the right strategy for company promotion, which method to give preference to: affiliate or influencer marketing?
• where should you allocate your budgets in marketing;
• Lizard Brain Branding: how to apply the latest neuroscience achievements in marketing;
• how to form brand image?

To learn about the latest achievements in marketing, come to Russian Affiliate Congress 2017 on October 4-5 at Sokolniki ECC.

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