Building and analyzing social accounts is a must for SEOs. In this week's Whiteboard Friday, Rand discusses the newest free product for SEOmoz PRO members: Followerwonk! This splendid tool is a great way for SEOs to manage their social accounts through linkbuilding, outreach, adding value to campaigns, growing a social media presence, and more.

Over the last 3 weeks, you may have noticed some instability with our Rankings tools through missing data and error messages stating some tools are unavailable. On Friday, we experienced a totally different, unrelated problem with our rankings data. We expect to have an updated prognosis for that problem by tomorrow, but we want to fill you in on what went down at Mozplex to cause these issues in the first place. To be as transparent as possible about what happened and how we're working to fix the issue, below is a summary of what was impacted, the work we did to get things going again, and what we’re doing in the future to make the system more resilient.

I’m probably a little late for the agile marketing train. It’s only in the past few weeks that I’ve been reading everything I can about the concept, and I've been working to integrate some of the ideas I’ve discovered into our existing daily practices at my company, Mack Web Solutions; I can already see that it is going to be a very powerful approach for us. Agile has been such a huge part of my last few weeks that I'd like to share my newfound appreciation and takeaways, and hopefully you'll fall just as hard as I did for this wonderful practice.

In an attempt to provide future awesomeness, the Help Team has combined super powers to introduce a new series of informational webinars. Starting next week, we will be launching our Wednesday Webinar series!

A transition is in effect. The web is maturing and like any form of media that has gone before it that can mean only one thing: That content is now at the epicentre of audience creation once again.