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The True Power of Evergreen Content - A Case Study

Monday, 17 September, 2012 - 09:30

In this post I hope to provide you with a close look at the true impact of creating evergreen content. We will explore an evergreen library from someone who has put creating evergreen content into practice.

Structured Social Sharing Formula - Whiteboard...

Monday, 17 September, 2012 - 09:26

Sharing content via social media is simply the next step after hitting the "Publish" button. Today's Whiteboard Friday outlines steps to take to ensure your shares on Facebook, Google+, and Twitter are optimized for success.

Psychographics Deconstructed: What We Look Like...

Friday, 14 September, 2012 - 08:52

For those of you who were at this year's MozCon, this post is the punch line to my presentation. We put our heads together and brainstormed a way to express the concept of the "whole" user, targeted by Psychographics.

Are Exact-Match Domains (EMDs) in Decline?

Wednesday, 12 September, 2012 - 10:02

Even in 2012, Exact-Match Domains (EMDs) seem to carry a lot of influence, and people are eager to snap them up. I explore the data to see if this influence is really as strong as it once was (or as people believe it is).

Common Technical SEO Problems and How to Solve...

Tuesday, 11 September, 2012 - 09:41

Running into the same site problems over and over again can be exasperating. In the years I've been doing SEO, I'm still surprised to see so many websites suffering from the same list of issues. In today's post, I share the most common problems (and solutions!) I've encountered through site audits, along with a few uncommon issues at the end.