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Why Big Content Is Worth the Risk

Friday, 5 October, 2012 - 09:05

Over the last year, I've really started to see the impact of big content - ideas that take real effort and break the mold of typical articles, infographics, etc. I make the case for Big, why it's about more than just quantity, and how you can keep costs and risks reasonable.

Facebook's New Custom Audiences: What They...

Thursday, 4 October, 2012 - 09:38

If you're currently advertising on Facebook, you've probably heard the announcement about their new Custom Audience feature. In this post, Justin Vanning provides an overview of the new feature and tips on how you can use it to your advantage.

What Kind of Content Gets Links in 2012?

Wednesday, 3 October, 2012 - 08:05

Back in 2009, Casey Henry wrote two of the greatest posts ever on SEOmoz - What Makes A Link Worthy Post - Part 1 and What Makes A Link Worthy Post - Part 2. Since we’re getting close to three years since those posts went live, and the SEO world has changed considerably, some of us thought that it was about time to pull some new numbers and see how the community has changed in regards to what people link to.

Google's EMD Algo Update - Early Data

Tuesday, 2 October, 2012 - 09:45

Google announced an "upcoming" algorithm change targeting low-quality Exact-Match Domains on 9/28. Data from MozCast indicated the change did hit on 9/28 - I break down the data, along with some of the sites impacted.

Seventeen Ways To Improve Your Blog - Case Study

Tuesday, 2 October, 2012 - 09:39

Blogging is tough these days. It's a crowded realm with a staggering amount of people in the game. With so many competitors, how will you get your blog to stand out from the crowd? Check out these tips for a solid foundation.