There has been plenty of recent discussion around the role of an SEO beginning to include a wide variety of inbound marketing tactics. Is it time for the responsibilities of an SEO to change, or is the term "SEO" as we know it evolving? Kieran Flanagan highlights why it's important for SEOs to become great funnel owners during these times of change.

Please be reminded that the most awaited affiliate marketing event Russian Affiliate Congress & Expo (RACE) will be held 8-9 October. Crocus Expo exhibition center will become a meeting place for the leading companies of the Internet market, the owners of Internet resources and affiliate programs, marketing and IT professionals, advertising agencies and advertisers as well as all those who make or want to make money on the Internet.

Google Analytics’ Custom Variables may seem daunting for a web marketer with relatively little technical knowledge, but they are a huge help in tracking metrics of authors who post content on your site. Use these tips and tricks to get the most out of your Custom Variables, no matter your level of technical skill.

There are many schools of thought and methodologies defining what inbound marketing should look like. Most of them position content marketing, social media marketing and SEO as the core of inbound marketing. From a 20,000-foot view, this has definite merit. However, with the right technology, enough content, well-developed personae and a good understanding of the brand, inbound marketing strategy can be much more stratified and robust.

There's a new tool in the SEO utility belt - Google's link disavow. Like all powers, this one comes with responsibility. Learn how to tell if disavowal is a good fit for you and how to use this power wisely.