YouTube users can be added to Google AdWords remarketing

Google AdWords has a new option: users who watched a video or performed other actions on YouTube, can be added to remarketing lists for search ads (RLSA).

Marketers will get an opportunity to attract more people interested in their brand.

From now on, the remarketing list consists of the audience which:

• watched a video;
• switched to the channel;
• watched an ad on the channel;
• liked a video;
• commented a video;
• shared a video from the channel with friends;
• subscribed to the channel;
• added a video from the channel to the playlist;
• watched a particular video on the channel;
• watched an ad on the channel.