How to understand that contractors are not parasitizing on your brand? Find details at Russian Affiliate Congress 2017

On October 4, the director of AM Navigator Alexander Polyakov will speak in the advertisers section. The topic of his presentation: “Headhunter’s corner. How to prepare, hire, and differentiate employees for outsourcing”.

Alexander Polyakov is an expert in affiliate and digital marketing. He is a co-founder and sales director of the Russian major affiliate network GdeSlon. Currently, he occupies the position of the director for Eastern Europe, Middle East, and Africa at the international affiliate program management agency AM Navigator. In 2017, Rakuten Marketing recognized the company as the best in the field.

At the conference, the speaker will tell about the subtleties of hiring outsource employees. His presentation will focus on the following issues:

• how to understand that your affiliate program works efficiently;
• how to define that the advertising agency and other contractors are really developing it instead of parasitizing on your brand;
• keynote metrics, reports, and analysis methodology.

Russian Affiliate Congress 2017 will take place in ECC Sokolniki on October 4-5.

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