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What Is Tag Management?

Monday, 15 October, 2012 - 15:32

Managing and making changes to tags can be tedious and involve unnecessary red tape. Tag management is a concept that was born out of the increasing need for more agile marketing measurement and tracking ability. Now that Google has released a free tag management solution, it might be time for marketers to consider tag management.

5 Link Building Tactics to Improve Your Local Rankingsм

Thursday, 11 October, 2012 - 13:38

If you work with local businesses, you have seen first-hand the impact of the localized universal results that Mike Ramsey covered in his post on the Venice update. If you can build a solid local link profile, you can rank organically for universal search terms with local intent in your vertical.

5 Facebook Marketing Resources You Didn't Know About

Wednesday, 10 October, 2012 - 11:48

Facebook advertising is here to stay, and marketers are spending more time and money on their platform than ever before. Joanna Lord discusses five of Facebook's best-kept secret resources to help marketers get the most out of their Facebook experience.

Deployment SEO Strategy and Checklist

Tuesday, 9 October, 2012 - 14:54

Do you have a deployment SEO strategy? Geoff Kenyon shares why creating and implementing a deployment SEO strategy is important for your entire team, plus sheds some light on how to create one of your own.

Why Big Content Is Worth the Risk

Friday, 5 October, 2012 - 09:05

Over the last year, I've really started to see the impact of big content - ideas that take real effort and break the mold of typical articles, infographics, etc. I make the case for Big, why it's about more than just quantity, and how you can keep costs and risks reasonable.