Google AdWords introduces useful updates for advertising shopping campaigns

Google AdWords has become more functional and helpful. Developers have added new tools for running successful shopping campaigns.

Updates include:

• A service for analyzing the absolute top impression share – one of the most important markers of ad visibility. It provides data on impressions in the top spot of the resource. It is calculated by comparing the actual number of impressions with the total number of impressions in the top spot;
• Report in the Diagnostics section allows assessing all mistakes made when launching and running an advertising campaign on Google.

The first tool makes ads more visible providing that the bid amount and budget are increased. The second service helps to detect which problems hinder the successful displaying of ads to a bigger number of users.

Functions are available on the updated version of interface.

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