Marketing for luxury products. Presentation of FOREO expert at Russian Affiliate Congress 2017

On October 4, FOREO Head of Affiliates Frank Ravanelli will tell how to promote luxury and lifestyle products during the advertisers section of Russian Affiliate Congress 2017.

The topic of his presentation: “Luxury Influencer and Affiliate Marketing”.

Frank Ravanelli has been working in eMarketing for 22 years, with 18 years of experience in affiliate marketing. Earlier, he worked as a senior manager for several eGaming operators and networks. He has also managed the affiliate programs of major US SaaS and eCommerce companies.

Currently, he leads a cosmopolitan team of affiliate managers at FOREO, spanning EMEA & Asia – all major eCommerce markets for luxury products. He collaborates with influencers, media partners, networks, sub-networks.

At the conference, Frank Ravanelli will give a presentation together with FOREO Affiliate Manager and interpreter Ekaterina Russu. The report will focus on the following issues:

• how influencers can become regular partners with luxury and lifestyle brands;
• how affiliate managers can short-list and approach the most suitable influencers for their program;
• how to make influencer marketing matter for affiliate programs, and the merchants' sales in general;
• why it pays for everyone to focus on the medium term, win-win partnerships, and not only on short-term results and projects.

Speakers will support their theses with practical case studies.

The presentation will primarily interest international affiliate managers and advertisers who want to work with influencers.

Russian Affiliate Congress 2017 will take place in ECC Sokolniki on October 4-5.

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