From user to customer. Completo co-owners to speak at RACE

How to turn a potential customer into a real one? Andrey Gavrikov and Vladimir Davydov, co-owners of Completo marketing group, will reveal this issue and audience’s psychology on October 4 at Russian Affiliate Congress (RACE) 2017.

Completo predicts profitability and return of investments based on the advanced web analytics. Its members examine audience capture channels and focus on the segmentation as well as systematize online marketing planning using a KPI tree etc.

Andrey is the CEO at the company. He represents the Netherlands Institute of Marketing (NIMA) in Russia and is in charge of the online marketing department. The speaker is also a founder of the Marketing education training center and a member of the Guild of marketing experts council, NLP MBA.

Vladimir is a head of the project and client support department at Completo. He is an online marketing and sales automation expert with 16 years of experience and a member of the Russian-based Guild of marketing experts. The speaker is also a certified teacher at NIMA.

Specialists along with Mikhail Fyodorov have developed the methodology of a system electronic marketing.

At the RACE conference, they will conduct a workshop: The client’s way. How to find “feedback killers” influencing the buyer decision process. It will include the following issues:

• the way customers make prior to purchasing and how to inspire them for the next step;
• how to understand what people need based on the target audience analytics and how to provide them with these requirements;
• how advertisers should use psychological patterns common for the Russian market.

Register for RACE in order to find out how to help customers to make purchase.