New indicators for marketers in Google Analytics

Now marketers can use 4 new features in Google Analytics service.

• Report focusing on clients

Now instead of "Sessions" indicator, there’s a "Users" indicator. Specialists need this function to simplify the process of evaluating the audience involvement in the site publications. This especially concerns people who visited the web resource in the last few days.

• Report on user statistics

With this function, you can view and analyze the behavior of certain users, not just general summaries.

• Audience report

This feature allows applying audiences in Google Analytics to reports for analyzing the TA reaction to different marketing decisions.

• Conversion probability index

The indicator shows the probability of customer making a conversion. This function is working in test mode on the machine learning algorithm.

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