Now marketers can use 4 new features in Google Analytics service.
Now instead of "Sessions" indicator, there’s a "Users" indicator. Specialists need this function to simplify the process of evaluating the audience involvement in the site publications. This especially concerns people who visited the web resource in the last few days.
With this function, you can view and analyze the behavior of certain users, not just general summaries.
This feature allows applying audiences in Google Analytics to reports for analyzing the TA reaction to different marketing decisions.
The indicator shows the probability of customer making a conversion. This function is working in test mode on the machine learning algorithm.