Where to find structured user data for mobile advertising? How to increase traffic in applications? This issues will be covered by the CEO and co-founder of PMA Network Andrey Shatrov on October 5 during the affiliate conference RACE 2017.
The topic of his report is ‘Big Data in mobile advertising’.
Big Data is a way of processing large amounts of structured and unstructured data. Unlike traditional database management systems, Big Data results are easily perceived by a person.
Big Data technology is used by mobile operators. Today they are the only full-fledged source of data for mobile traffic, which is necessary for effective advertising in applications.
The speaker will tell how to apply the mobile operators’ data in advertising, revealing the methods and technologies for increasing traffic in applications and web, as well as the structure of the Big Data market in Russia.
Andrey Shatrov is CEO and co-founder of the mobile advertising platform PMA Network. He has 10 years of experience in the mobile industry. Previously, he held the position of Commercial Director at Adinch and Business Development Vice President at WapStart.
Register for RACE 2017 and increase the effectiveness of mobile advertising.