Google summons not to remove old publications

Google summons not to remove old publications

Gary Illyes, representative of Google, started the topic at State of Search.

The reason is quite simple: you can easily lose traffic generated by pages that contained specific information.

The expert says that the removal of old publications has become a trend among SEOs. Moreover, the trend is popular among news sites that for some reason delete content instead of archiving it.

However, archived content is a source of additional traffic. Besides, storing such a collection of materials can even bring some revenue with time. For instance, the New York Times archive contains around 13 million articles dating back to 1851.

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