A new segment Days to conversion is now available in Google AdWords reports. This option permits to define the time when users viewed each publication and clicked on it before conversion.
Sometimes conversions happen during a day, sometimes up to three months. Results in reports depend on the period from clicking to conversion, the final stage. For instance, performance comparison and predictions availability.
Moreover, Google has rolled out an updated interface of AdWords. Currently, the service design is completely new and functional. Advertisers find it easy-to-understand and user-friendly. Section Landing pages and Local Search map are the latest updates of AdWords.