NIKITA GUROVSKY, TRAVELPAYOUTS: SPREADING TOURISM AFFIALITE PROGRAM ALL OVER THE WORLD

In the last few years Online Travel sector in the CIS is systematically replacing traditional travel agencies, and that results in release of huge niche for tourist affiliate programs development. Although the margins of the market are not very high, a huge flow of independent travelers compensates for this disadvantage with a vengeance.

At RACE Conference Nikita Gurovsky, director for relations with partners at TravelPayouts - the most successful tourist affiliate in RuNet, will speak on experience of operating in tourism field.

To date, the company has paid out more than 170 mln RUB, and continues to go up, expanding beyond the CIS. Much of this was made possible due to excellent system of working with advertisers and webmasters and resourceful solutions of company employees.

Nikita has been working in TravelPayouts for over 3 years and was directly involved in company rise in the international arena. Speaking at panel of tourism affiliates, he will share the experience of TravelPayouts in entering new markets abroad and will tell about nuances of Western model of affiliate marketing.

Key issues:

• Foreign markets: competition and where there is none.

• Should you try affiliate networks, if you have in-house solution?

• Survival strategy in CJ network.

• Differences between publishers in different countries, looking for the approach.

• Recruitment during forums.

• Working with bloggers.

• Foreign activities and events: where to go and how? Say yes to stereotypes!

• Motivation and communication.

The Council of the lecturer: "Entering international market is similar to going to casino. The difference is that luck is always on your side. So put at stake everything you have - and you will succeed!"

Want to listen to full report of the Speaker and discuss individual format of cooperation - such an opportunity will be exclusively available for RACE participants.