Currently, there are two trends in advertising: programmatic technologies and video content. Why don’t use programmatic video? On October 5, Chief Revenue Officer of the programmatic platform at Getintent Nadezhda Babiyan will describe the way it works and possible outcomes.
Her presentation will be titled: ‘Programmatic video: international experience and Russian case studies’ and will open the second day of Russian Affiliate Congress (RACE). Nadezhda will dwell on:
Nadezhda Babiyan is a software and marketing guru. Worked at media holding Gazprom-Media and ivi.ru. Since 2015, has been Chief Revenue Officer at Getintent, involved in strategic planning and sales management, partnership network establishment, new advertising projects promotion on the market, etc.