International experience in programmatic video. Getintent Chief Revenue Officer will dwell on main peculiarities at RACE

Currently, there are two trends in advertising: programmatic technologies and video content. Why don’t use programmatic video? On October 5, Chief Revenue Officer of the programmatic platform at Getintent Nadezhda Babiyan will describe the way it works and possible outcomes.

Her presentation will be titled: ‘Programmatic video: international experience and Russian case studies’ and will open the second day of Russian Affiliate Congress (RACE). Nadezhda will dwell on:

• global top digital trend – programmatic video;
• figures of CTR, СRМ, Viewability and View completion in two countries – Russia and the U. S.;
• programmatic ecosystem and possibilities: conclusions and development directions based on international experience.

Nadezhda Babiyan is a software and marketing guru. Worked at media holding Gazprom-Media and ivi.ru. Since 2015, has been Chief Revenue Officer at Getintent, involved in strategic planning and sales management, partnership network establishment, new advertising projects promotion on the market, etc.

Look at the full list of RACE speakers and buy the conference ticket in order to keep track of digital advertising.