International e-commerce case studies: the head of RTB House to become a speaker at RACE

The head of RTB House in Russia Anton Melehov will give a presentation at the annual Russian Affiliate Congress 2017 on October 4. The speaker’s topic is “Common mistakes of advertisers working with the retargeting channel in e-commerce.”

Anton Melehov is an expert in advertising and online sale. He led Gemius Company analyzing and monitoring the audience of Internet sources and advertising campaigns. Then he became a director general at RTB House.

During the conference, the speaker will:

• tell you about mistakes frequently made by advertisers targeting banners on visitors of online shops;
• describe clients’ key concerns;
• introduce international case studies – examples of problem-solving;
• present a unique RTB House technology regarding personalized retargeting.

Anton Melehov will give his presentation in the fifth section of the stream for advertisers.

The annual conference RACE will be held in ECC “Sokolniki” on October 4-5. You can register here.