Affiliate programs for monetization of business
How affiliate programs boost sales
Affiliate program is a type of business cooperation between a vendor and partners. It allows boosting sales and cutting advertising expenses.
Most frequently such kind of partnership is used in B2B models, where companies work for business owners rather than end users.
Types of affiliate programs and their advantages
Cost per sale
Cost per sale – an affiliate program that allows making money on sales. When a buyer follows an affiliate link and buys a product, the publisher gets a percentage from the purchase sum.
Cost per action
There is another affiliate program that implies paying remuneration for the performed action. It is called cost per action. Example: to fill in the registration form or to subscribe for the news.
Increasing website traffic
This affiliate program combines several types:
What are the benefits of affiliate programs for advertisers?
The main benefit of affiliate programs for publishers is the fact that affiliates are paid only for the results of executed work. It means that the amount of remuneration depends on the number of subscribers, clicks or link following.
Affiliate programs exist for quite a long time, and still successfully bring profit to advertisers. Such type of advertising is very profitable for owners of websites and Internet stores, as far as information about the product is distributed to the wide audience. Collaboration is common for enterprises of related industries. For example, if an online shop specializes in products for travelling and leisure activities, it can logically become an affiliate of a travel agency. Subsequently, people preparing for a vacation will be able to buy travel products on the affiliate’s website.
You will be able to find out how to start an affiliate program during the conference RACE 2016, which will take place in Moscow on October 7. More information on the program is available here: http://race-expo.ru/ru/conference/.