Summary of RACE 2014: How the Exhibition of Affiliate Programs and Marketing Was Held
Within two days, Sokolniki Moscow Exhibition Centre became a site for meetings, communication, training, promotion and conclusion of business agreements between participants of affiliate marketing market. On October 3-4, there was held the III International Congress and Exhibition of affiliate programs and marketing - Russian Affiliate Congress and Expo (RACE'2014), organized by Smile Expo.
The event brought together more than 1,000 guests interested in enhancing the effectiveness or building a business and this industry. The speakers at RACE thematic conference were 45 local and international experts, and the exposition was represented by approximately 30 Russian and foreign companies.
Thus, the participants of the exhibition site were such famous companies as: AdvertStar, admitad GmbH, ClickFrog, Leader Media LLC, Advertising Network Linkprofit LLC, MaxiServices LTD, LeadsHunter, Vandersoft LLC, Mail.Ru Group, Pokupo.ru, PayU, WholeWorld.biz, IQ Option, monsterleards and others.
"This year, RACE managed to gather even more targeted visitors, despite the fact that the topic of the affiliate marketing is pretty specific. We made two parallel conferences and invited local and international experts, who were able to create the right atmosphere for business communication. The market as compared with to last year has increased, and it is confirmed by the today's exhibition,"- Natalia Dvoryanova, an exhibition curator, said.
RACE Conference and Exhibition during its existence has managed to become the largest and most important event in the affiliate marketing of Runet, which annually presents the trends in the development of the affiliate industry, the most advanced marketing techniques and mechanisms for SEO-promotion, ideas and solutions for business, models to attract customers.
An exhibition format, a comfortable lounge area, a few simultaneous conferences, as well as RACE Awards Ceremony bought together the leading players of the affiliate market.
The sponsors and partners of RACE were such well-known companies and industry information platforms as: admitad, Advmaker, MaxiPartners, CallMarketPlace.com, EXNESS, Casino.by, Fresh Russian Communications, Moscow Business School, CityAds Media, FriendWork, RUNET-ID, CPA Life and others.
In 2014, the team of organizers improved the format and the business program of the event: conference halls were formed according to the interests profile of the audience, new sections appeared, which, respectively, expanded the report themes.
During the exhibition RACE, according to the custom, a conference on affiliate marketing took place. This year it was held in two parallel flows.
The main discussion at the business event was based around the following themes:
- Affiliate Marketing: Market Review (trends, technologies, prospects, foreign experience);
- Affiliate Marketing in the Online Gambling;
- Binary Options;
- Search Engine Marketing (SEM);
- Lead Generation;
- Traffic Arbitration in the Networks (cases);
- Innovation in Affiliate Marketing.
More than 40 exclusive reports on various aspects of affiliate marketing, SEO, mobile applications, market trends and features of monetization were presented in two halls. Thus, the conference attendees were able to listen to the speeches of such experts as Mike Metzen (theme: "Content Marketing for Affiliates – be a brand in your niche", AKM3 GmbH, Germany), Jan-Willem Bobbink (theme: "The Future of Search Engine Marketing", Acronym Media, USA), Kevin Van Den Bosch (theme: "Lead Generation 2.0 - Secret Recipe", IgnitionOne, the Netherlands), Sergey Boguslavskiy (theme: "CPA as an auction from display to action", ActionAds), Dmitry Danilenko (theme "Effective use of OMNI channel for example, cross-marketing when dealing with payment systems", Yandex. Money), Alexander Savchenkov (theme: "Affiliate marketing in Russia and in the Western world. Modern set of tools for increasing channels conversion and online profit", CityAds Media), Olga Shokalo (theme: "Data exchange to attract targeted traffic", admitad GmbH), Alexander Melkumyants (theme: "Your own turnkey business on the most liquid market in the world", AForex), Roman Molodyashin (theme: "Why Forex affiliate programs will never die", VSAtrader.ru), Dmitry Shahov (theme: "Creating a cluster of websites to reduce cost of client acquisition", REMARKA), Andrew Shatrov (theme: "Mobile RTB technologies in Russia", Adinch), Vitaly Kolosov (theme: "Arbitration for affiliate offers", ClickFrog) and many others.
Also a new service of Solar Staff Company, a freelance management system, was presented. The presentation is available on our website.
The roundtables involving experts were held in such sections as Affiliate Marketing, E-commerce, CPA, SEO and SEM.
The conference was moderated by Oleg Mamedov, Alexey Terekhov, Gleb Kashcheev Dmitry Shahov, Dmitry Zhohov, Lena Pulyaeva and Andrew Ayriyan.
It should be note that the first day of the exhibition is best remembered for the contests organized by the exhibitors. For example, several of the participating companies pleased guests with interesting surprises: ADWAD & CPA Life - registrars, Adindex – a certificate for a magazine subscription, AKMR - certificates for a 10% discount for participation in the events of the Association of Directors on Communications and Corporate Media of Russia, and Telphin - 1 terabyte hard drive. T3Leads, representing an affiliate program on SEOS financing, gathered at its stand the maximum number of visitors, as iPad was the grand prize in the raffle.
In honour of the opening of the first day of the exhibition and tabulation of results of the affiliate activity over the past year, on October 3, within the project RACE, the second ceremony of awarding the best players in the market of the affiliate programs RACE Awards-2014 was held. The event took place in Moscow restaurant Radio City in a relaxed atmosphere, disposing to amicable meetings and business communication.
This year, the participating companies were involved in fighting in 13 different categories.
So, the coveted statuette RACE Awards-2014 and the title of "Best!" were awarded to:
- EXNESS – the best Forex broker in the market of affiliate programs;
- ALTA VISTA TRADING LIMITED – the best binary option on the affiliate programs market;
- MONEYMAN – the best affiliate program on the finance market;
- ANYWAYANYDAY – the best affiliate program on the tourism market;
- SEREPUTATION – the best affiliate program of the online service;
- KMA LTD – the best media in the affiliate programs;
- ADMITAD GMBH – the best innovation in the affiliate marketing;
- ADVERTSTAR Affiliate Network - the best aggregator of the affiliate programs;
- OPTIMISM.RU – the best SEO agency;
- MAMBA CJSC – the best affiliate program on the market;
- COMAGIC – breakthrough of the year on the lead generation market;
- RIMMA KHVOROSTOVA - the best affiliate manager;
- VSEM MIROM LLC –the best affiliate program in the field of fundraising and charity.
Holding of the exhibition RACE-2014 once again confirmed its importance and high status as the main platform for communication and exchange of business contacts by the professionals of the market of affiliate marketing in Russia. Smile Expo, as the organizer of the theme event, thanks all the exhibitors and partners for their participation, as well as for the assistance in organizing and conducting the exhibition arrangements.
See you at RACE in 2015!