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 How to Properly Analyze Ad Text Performance

How to Properly Analyze Ad Text Performance

2014-08-22

When setting up a paid search campaign, proper structure is essential for success. Creating tight ad groups with specific ad text that matches searcher intent can boost your results. Not only should you be optimizing for the user’s experience, but also for Quality Score. From the outside lo...

Welcome our new friends!

Welcome our new friends!

2014-08-18

Informational support on race exhibition can be given by www.100partnerprogramme.de and www.affiliatepeople.com! The affiliate program portal www.100partnerprogramme.de offers detailed information on more than 7.000 affiliate programs (sorted by subject, target audience or through ...

What You Need to Know About the Changing Affiliate Landscape

What You Need to Know About the Changing Affiliate Landscape

2014-08-15

According to Forrester, US affiliate marketing spend is expected to reach $4.5 billion annually by 2016. Although it's a large and growing market that helps advertisers connect with buyers, the upward momentum is sometimes tainted by a few bad actors and practices. However, as inves...

Race is honoured to annouce iGamingCalendar.com

Race is honoured to annouce iGamingCalendar.com

2014-08-11

International partner will be such companies as сalendar! iGamingCalendar.com is the first fully comprehensive Worldwide Calendar Directory listing of Trade Shows, Conferences, Seminars and Social events in the iGaming and Terrestrial Gambling industry. A free iGamingCalendar.com App is available ...

AdvertStar is Exhibiting at RACE-2104

AdvertStar is Exhibiting at RACE-2104

2014-08-11

On 3-4 of October, 2014, 3rd International Russian Affiliate Congress & Expo (RACE) will take place at ECC Sokolniki, Moscow, where participants will find out about different affiliate programs, make useful business contacts and actively spend time. AdvertStar advertising agency for business ...

Professional web marketing company Advmaker will become a sponsor of RACE

Professional web marketing company Advmaker will become a sponsor of RACE

2014-08-08

On 3-4 of October, 2014, ECC Sokolniki, Moscow, will host annual affiliate programs and marketing exhibition Russian Affiliate Congress & Expo (RACE). We’re happy to announce a new sponsor of RACE - Advmaker advertising network! Russian Affiliate Congress & Expo (RACE) is the fir...

Does Mobile Search Really Matter?

Does Mobile Search Really Matter?

2014-08-07

Search Engine Watch recently covered AdGooroo's Top 20 list of advertisers in paid mobile search, which found that some of the best marketers in desktop search weren't ranking nearly as well in mobile. Walmart and JCPenney, for instance, ranked 2nd and 5th in desktop search respectively...

Business principles for affiliates

Business principles for affiliates

2014-07-30

Although affiliate businesses are by their very nature at the mercy of third party forces often beyond their control, having a solid set of business practices in place will protect them from the worst case scenario, writes leading casino affiliate Ian Sims. One of the things that I love...

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