“Digital marketing has come to its end, it is virtually dead,” proclaimed Procter & Gamble's global brand building officer Marc Pritchard at Dmexcо conference.
This statement was made after demonstration of a video advertisement of Braun shavers. The peculiarity of this product advertising campaign was that the video ran online without traditional marketing instruments.
"It wasn't the digital component. It was the campaign," said Pritchard. According to his words, all promotions should begin in the digital world and only then other strategies should be added.
So, why is digital dead? According to Pritchard, campaigns should become emotional. They should inspire people to think, feel and create.
Pritchard ended his speech with the words “Let’s celebrate the death of digital marketing” encouraging people to generate great new ideas for brands.