A function Bookings for local search results has been launched in Google Search and Google Maps. Previously, the button was applied for several results only. Currently, the console Google My Business allows to integrate search results with booking platforms. The button Sign up for bookings has appeared in the section Accept bookings on Google.
By clicking this button, an account owner enters a new section to choose a provider. Google offers 20 providers to choose from so the business owners have to pick those who they cooperate with.
Google also provides statistics of the new function performance. If requested, it will inform about the quantity of bookings made via the new button as well as the total number of deals concluded within a certain period of time.