AdWords Express launches new ad goals

Google are adding tasks to AdWords Express. It means that users should conduct a certain action after ad reviewing.

The following goals are available now:

• Call. It is aimed at attracting direct calls from potential customers, who are ready to discuss offered goods and services.
• Visit. The target is to bring more customers to a physical shop.
• Action on the website. This task suggests that users should conduct a specific action on the website.

Only one goal can be applied to one ad. When the goal is chosen, Google AdWords automatically adjusts ad in a proper way to increase users’ required response. If a company is going to solve several tasks, it should create ads for each of them.