Stormin agency experts advise how to increase a click-through rate and conversion of ads in Direct. Given below are 10 simple steps to success.
One of the most significant and the most difficult points. Do not limit yourself to hundred key words like the majority does. The increase of their amount will improve a click-through rate and conversion.
Such words will be fat-faced, making the ad more noticeable. One key per one ad. It should be duplicated in the headline and main text.
Exclude keywords that aren’t relevant to the topic of your resource and those that almost don’t have conversion.
Just like keys, it will make the ad more noticeable.
They increase CTR for 20-40%. And if showing in the first line of premium placement, they can occupy almost all space in the advertising block.
Firstly, a block with contacts will visually expand the ad and emphasize it, and secondly, it will increase the amount of appeals to the company.
Find out when your target audience is the most active and adjust ad view based on it. You can also increase rates on certain hours (Rate control mode).
It can do much harm in some topics, but in majority cases increases CTR for 14—70%.
It is preferably to analyze statistics every day in order to remove needless requests, correct click price and ad texts.
If platform conversion is almost or completely zero, ban your own ads on such a resource.