RACE’ 2013 - First Day Review

RACE’ 2013 - First Day Review

During the first day, about 600 specialists of affiliate marketing, SEO and online earning has

visited the exhibition.

45 companies from different countries found their place at the RACE floor. Every exhibition
stand was a busy one. Among the newcomers, in this year there were present the
following companies: FoodPanda (food delivery service), Finline, Veinteractive, eGentic
(lead generation), international financial holding FIBO, Saas.ru holding, ViKing Studio,
MMCIS, 2GIS, Leads affiliate programs, mobile advertising network MobiAds, applications
developer MyApps etc.

Oleg Vlasov, Exhibition Director, has shared his impressions: “This time, in comparison
with the last year, I’d like to distinguish a very high level of audience. We’ve managed
to gather even more professional exhibition lineup. The value of such contacts is much
higher. It’s not just an exhibition anymore, that’s three separate conferences devoted to
the specific areas of affiliate marketing. In comparison with the last year, the market has
expanded, and today’s exhibition, of course, proves that.”

According to the Director, this year, the format and business program has been improved,
conference rooms were set taking into account the audience interests, the presentation
topics expanded as well. Some of the RACE activities were the following:
iGRA, Online Gambling Affiliate Programs Conference.

The speakers presented reports on interesting topics: Roman But (“Online gambling
affiliate marketing”), Dmitriy Bodrov (“Affiliate systems and online gambling marketing”),
Mariya Lepshchikova (“Legal basis for gambling marketing in Russia”), Sergey Efimenko
and Dado Murtic (“International success. How can affiliate project become successful in the
international market”) and many oters.
RACE, SEO-promotion and Marketing Conference.

The speakers gave more than 20 presentations about affiliate marketing, SEO, mobile
apps development, market tendencies and monetization peculiarities. “Secrets of Forex
successful NON-trading” (Sergey Alexandrov), “What do the online shops want” (Vsevolod
Strah), “Marketing tricks of the Forex-companies affiliate programs” (Denis Korolev),
“If only we could know the situation on the CPA market in the next 5 years” (Leonid
Rumyancev), “Development of the affiliate marketing in Ukraine” (Roman Samoylenko),

“New ranking factors” (Evgeniy Kostin), “how to get a payer” (Evgeniy Nikolayev),
“Evolution of affiliate marketing in mobile solutions” (Vyacheslav Semenchuk), “Why the
Western advertisers work more efficient in Russian СРА” (Alexandr Bahmann), and others.

Visitors had the possibility to speak with all of the presenters and ask them questions.
In order to create comfort conditions and efficient communication, Smile-Expo company
has created a few formats: exhibition, conference, lounge-zone and the RACE Awards
ceremony.

The RACE Awards ceremony has become a surprise for all of the participants and a
pleasant ending of the first day of exhibition. Guests enjoyed cocktails and performance
of the famous electronic, dance rock and funky house singer Olga Dibrova in the luxurious
restaurant.

Participating companies competed to be the best affiliate marketing enterprise and
specialists; best affiliate and binding agency; best affiliate program on the Forex, tourism,
e-commerce, online games, gambling, Internet service, financial and insurance markets.
“We are very happy to achieve this reward. For more than 5 years we’ve been doing this
affiliate program on the Forex market and we’re probably the most successful, most honest,
open and beneficial program for affiliates on the current market. That’s why I think that
we’ve deserved this award. Much thanks to the organizers for the great evening, we’ve
liked the live performance a lot. It was very nice to speak with colleagues who work in a
way that we work”, said Igor Moshkov, representative of Forex4you company, a winner of
the “Best finances and trading affiliate program” category.
RACE-2013 exhibition has once again successfully confirmed its status as the main place
for communication and sharing the business contacts of the Russian affiliate market
professionals.

Event will last for one more day. In course of Russian Affiliate Congress and Expo second
day educational program, apart from continuation of the conference, an exclusive training
(called “Contextual advertising efficiency increasing”) provided by SEO-STUDY company
will take palace tomorrow.

We’re waiting for you at pavilion No 2, ECC “Sokolniki” on the 12

10:00 AM till 18:00 PM.

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