Now, Yandex.Metrica features a new PVL indicator. It provides information on how often users go to websites depending on the receipt/non-receipt of advertising. For the calculation, the comparison of the conversion of offline visits to an “advertising” and “non-advertising” audience is used.
Currently, PVL can be measured both for the Yandex advertising audience, and for all website visitors who could come from any other channels.
A “post-click” indicator appears in the Metrica with an accessible level of detail, similarly as for the other data. For example, PVL can be calculated as for ad and keywords.
Now, the new indicator is at the testing stage.