Despite proven efficiency, few marketers use dynamic content in newsletters yet. The main reason is seeming setting complexity. But specialized services allow to create dynamic content letters even without special IT skills.
You open the letter and just then its content is changed depending on your request history, time of day and other factors. Broadly speaking, it is this way how dynamic content works in newsletter.
Unlike segmentation, the application of dynamic content allows to reach the higher level of personalization. It leads to:
Dynamic content can be adjusted depending on various parameters:
Some of such data are provided even by subscribers (for example, while filling in a profile). Other information should be collected in a special way: the history of interaction with a newsletter and website, device type, time of opening letters, etc.
To adjust dynamic content, one requires special knowledge in the layout field. If you don’t have this knowledge, you can use one of user-friendly interface services.
The email marketing automation service, allowing to adjust dynamic content.
Available targets: demography, interaction with the website.
The service can be tested for free within 2 weeks.
Then you will be offered 3 rate types: BASIC ($9 per month), PLUS ($49), and ENTERPRISE ($149).
The automation service, integrating with any CRM system. Pleasant special feature is the availability of free letter patterns.
Available targets: demography, email domain, geo, purchase history.
Content can be sent depending on two factors: 1) a subscriber corresponds to the certain criteria; 2) a subscriber doesn’t correspond to the certain criteria.
Free testing period: 30 days.
Three rate types: 1770, 2655 and 22 500 rubles per month.
To provide personalization, the service offers to use the system of points and tags. The latters can be used as triggers.
There is a free demo version and 4 rate types: 15, 49, 165 and 650 dollars per month.
The automation service, working not only with email but also with SMS newsletter.
Available targets: subscriber name, demography, geographic location, website behavior history.
You can choose the free rate – 0.125 rubles per letter. License fee rates cost at least 500 rubles per month.
This platform also works with both email and SMS.
There are targets based on personal user data. You can include personal promotional codes and attachments into letters.
Demo version is absent, but there is a free rate called Start (up to 200 addresses and up to 1000 letters per month). It also has several rate types called Business and individual rates.