Why Internet shoppers leave their carts: fresh research
Such analytics companies as SaleCycle, Visual Website Optimizer and Smart Insights tell about certain days when customers most commonly leave products in shopping carts and determine the reasons.
- The worst days
SaleCycle has analyzed data on billions of left carts and found out: people mostly withdraw orders on Tuesday. The most successful time for online shops is Saturday evening between 8 and 9 p.m. It is this period when the rate of the left carts is the least.
- Tablet / smartphone / desktop?
Smart Insights research for Q3 of the previous year shows that people most actively add goods into carts from tablets and desktops (10.26 and 10.42% against 6.16% for smartphones).
- Reasons of leaving carts
According to Visual Website Optimizer data, the most popular reasons are additional delivery costs (28% of cases), necessity to create accounts (23%) and intention to find out additional information (16%).
- Bounce rate according to sectors
SaleCycle has found out that tourism and financial services have the highest bounce rate (80.4% and 79.3%). Fashion products and games face the minimal bounce rate. According to experts, it is caused by easy order and return options.
- Efficient remarketing
SMS remarketing is much better that email sending. Sale Cycle found out the following: in 2016, customers read 98% of SMS. Besides, 90% of SMS were read within 3 minutes after receiving. SMS CTR reaches 36% while email CTR hardly exceeds 3%.
