Odnoklassniki along with BidFox service has launched the exchange, allowing advertisers to post content in social network communities.
The new tool is designed for more accurate advertisement targeting and new monetization opportunities. Advertisers will be able to plan and correct a post reach.
According to Odnoklassniki media office, groups are a significant part of the social network ecosystem. “We are interested in quality and attractive content in communities, so we require a monetization system,” media office said.