Nina Malyshevskaya and Alla Ivanchikhina from Nectarin to speak about beneficial collaboration with bloggers

Nina Malyshevskaya and Alla Ivanchikhina from Nectarin to speak about beneficial collaboration with bloggers

Representatives of Nectarin advertising agency Nina Malyshevskaya and Alla Ivanchikhina will jointly hold a workshop on efficient collaboration with bloggers at RACE 2017.

Their presentation will take place during the session for advertisers on October 4. They will explain how to build efficient interaction with bloggers and what benefits it can bring.

The main theses of the workshop:

  • how to create impactful content to increase customer loyalty;
  • how media people influence the efficiency of campaigns;
  • whom to address for product promotion: bloggers or celebrities;
  • how to build an SMM strategy to boost sales in Internet stores.

Nina Malyshevskaya is an SMM director at Nectarin. She has been working in advertising for 14 years. She started her career as a brand manager at Radio Volga TV in 2003. In five years, she became an editor of HELLO! magazine and later held senior positions at Plus Media agency and Apostol media holding.

Alla Ivanchikhina is an account manager at Nectarin. She has been working in the field of digital advertising and promotion for three years. During this time, she has worked with such customers as Hyundai, Hankook, Juicy Couture, Wolford, PSN, etc.

Register to RACE 2017 to learn how to work with bloggers and to attend other workshops and presentations.

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