Mobile programmatic: everything you wanted to know but were afraid to ask
Mobile programmatic is a thing that will change advertising game rules. Russian marketers have not yet realized the value of the phenomenon, while global investments in this very segment will reach 20 billion dollars by the end of 2016.
Ruslan Kuvaev, a cofounder and CEO of BYYD mobile advertising platform, will tell how mobile programmatic operates and how to be with it in order to not to trail far behind.
If you still don’t know much about mobile programmatic or are absolutely out of the loop, try to search this word combination in Google. You will find out that there is not so much straightforward information about this aspect and there are even less tips.
The RACE speaker will reveal the following issues:
- challenges and revolutions in the mobile programmatic market;
- what kind of purchase will be appropriate for an individual advertiser;
- how to organize work with primary, secondary and external data;
- advertising campaign strategies.
Being a mastermind of BYYD, Ruslan Kuvaev hosts a program about technologies in the mobile area on Mediametrics radio. A radio host invites representatives of leading market companies to his studio to discuss mobile trends.
Live information and drive with professionals at Russian Affiliate Congress 2016.
Have a talk with the speaker personally. We are waiting for you in Novotel Moscow City on 7 October.
