Opinion leaders for marketing campaign success. Master class by Sergey Zykov at RACE 2017

Sergey Zykov, the Marketing Manager at Armor5Games, will carry out a master class at the RACE 2017 conference. He will show how to launch a successful Influencer Marketing campaign.

Sergey Zykov will present during the webmaster section. He will explain why the target audience is moving to new communication channels. The audience will also get practical knowledge in the field of interaction with opinion leaders.

The main theses of the master class:

• who are opinion leaders;
• basics of interaction with them;
• use of opinion leaders for the success of a marketing campaign.

Sergey Zykov has been working in marketing and PR for 15 years, 12 of them – in the gaming industry. He participated in Russian releases of games from such popular series as Hitman, Tomb Raider, Call of Duty, Final Fantasy, etc. Working for Nival game developer, he was in charge of the Blitzkrieg 3 project marketing. Currently, he heads the marketing department in the Armor5Games game development studio. Sergey also gives lectures on internet marketing of games at High School of Business Informatics (HSBI).

Register for RACE 2017 and do not miss a master class from Sergey Zykov.