How to avoid mistakes when launching native advertising and how to obtain leads, adjusting a campaign using the self-service pattern? Kirill Balakhtin, a native advertising evangelist, will reveal this issue at RACE 2017. He will conduct a workshop within the Advertisers section on October 4.
Kirill Balakhtin’s workshop topic: How to automate native advertising buying.
He will show the new product, allowing to adjust an efficient advertising campaign using the self-service pattern. Based on 8-year experience in advertising, Kirill will explain how to create proper headlines and describe the most common mistakes when launching a native advertising campaign.
Starting his career at WIDELIVE production center, Kirill Balakhtin was a head of the Client Relations Department at Studio 38 and then held a position of a digital director at Multimedia Holding managing company. There he worked with major Russian and foreign corporations. Currently, Kirill is a business development director at Buzzoola that has created a market place for native advertising placement. He is a permanent speaker at major advertising and marketing conferences in the CIS countries.
Attend RACE 2017 in order to talk to the native advertising expert.