On October 5, marketing director of Hiconversion Nickolai Smirnov will speak at the sixth annual conference Russian Affiliate Congress. Topic of his presentation: “How to reduce CPA for targeted ads on VK and MyTarget using automation”.
Nickolai Smirnov is an expert in the field of promotion and development of products for marketers, targeting specialists, PR and SMM specialists. He is mainly engaged in boosting the efficiency of targeted advertising and social media resources.
At the conference, the speaker will tell about automated tools for reducing CPA pricing in targeted advertising.
Nickolai Smirnov: “Advertising profiles on VK and MyTarget feature many challenges from mass ad launch to complete chaos in the bid operation. However, everything is manageable, as these profiles can provide an amazing number of customers within the KPI of the majority of businesses. You just have to understand the bidding process, external services, and logics of advertising profiles. And here we go! We reduce the CPA by 2-5 times with the help of the correct approach”.
The guide on automatic reduction of CPA pricing will be presented in the third hall, during the Mobile & Traffic session.
Russian Affiliate Congress 2017 will take place on October 4-5, in ECC Sokolniki, pavilion 7А. Registration to the event is available at the link.