Google: link position on a page does not influence SEO

Google: link position on a page does not influence SEO

Office Hours live broadcast, John Mueller, a webmaster at Google Switzerland, has revealed how Google assessed internal links in various parts of a page in terms of the SEO aspect.

Webmasters have been always wondered how Google qualifies links located in certain parts of a page: in the header, in the footer or in the middle. It appears that the company does not care of this issue.

“So position on a page for internal links is pretty much irrelevant from our point of view. We crawl, we use these mostly for crawling within a website, for understanding the context of individual pages within a website. So if it is in the header or the footer or within the primary content, it’s totally more up to you than anything SEO wise that I would worry about,” John Mueller said.

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