Google AdWords updated mobile ads options

Google AdWords has significantly altered extensions for mobile ads. Today, mobile sitelink extensions are interactive, while detailed descriptions and structuring occupy more space.

Sitelink extensions

They are presented as a scrolldown carousel, which will make it easier for users to choose an interesting section and go to it.

Previously, users worked with a cropped text, which was uncomfortable.

According to the Google statistics, people use updated sitelink extensions twice more often.

Detailed descriptions and structuring

In the previous version, these options appeared below the ad. Currently, they are a part of the description. As reported by Google representatives, the new product would ensure more text information with the detailed description.