Impressions in AdWords API list are now 2 times faster!

Impressions in AdWords API list are now 2 times faster!

From the second half of November, the AdWords API will update information on received impressions in percentages 2 times faster. This is a huge advantage for advertisers, as they will be able to see the data by noon of the next day. Before this, the process was taking up to 2 days.

Innovations affected such fields:

  • SearchBudgetLostImpressionShare;
  • SearchExactMatchImpressionShare;
  • SearchImpressionShare;
  • SearchRankLostImpressionShare.

The duration of the process will be cut for reports with these fields and time frames:

  • YESTERDAY, TODAY, LAST_7_DAYS, THIS_MONTH, ALL_TIME, LAST_14_DAYS, LAST_30_DAYS, THIS_WEEK_SUN_TODAY, THIS_WEEK_MON_TODAY;
  • CUSTOM_DATE.

With these changes, you can monitor the impressions statistics almost every day. If you need to see the more stable indicators, do not include today and yesterday in the date range.

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