Maximizing Revenue: Why Affiliates Need to Know All About Their Operators’ Player Retention
Affiliates are missing a big opportunity to earn more revenue because they don’t take a close look at their operators’ CRM practices. Shahar Attias, one of the industry’s most knowledgeable retention-marketing experts, will explain just what affiliates should look for at a presentation at iGaming Russia Affiliates conference on June 6, 2013 in Moscow. The iGRA is part of the Russian Gaming Week, held in the “Sokolniki” Congress and Exhibition Center. “The simple fact is that an affiliate needs strong operators as partners,” Attias says. “But many affiliates don’t consider much beyond what they’re being paid for each player conversion. That’s only part of the story.”
Attias, founder and CEO of Hybrid Interaction, has more than 12 years of experience leading the CRM divisions of some of the world’s most prestigious iGaming companies. Because he has been part of the industry since its earliest days, he has a strong understanding of what works and what is a waste of time.
Attias’s presentation will, among other things, look at:
- he best practices that operators use to maximize their players’ LTV (lifetime value)
- the KPIs (Key Performance Indicators) that show how well an operator is conducting its business
- the best ways to rank operators so the ones most likely to be profitable get the most promotion
“We are quite fortunate to have Mr. Attias share with us his insights into this important subject,” said Marina Ilyina, the marketing manager for the expo. “He has been a featured speaker at some of the world’s most important iGaming conferences, and those who attend his session at iGRA are sure to come away with extremely valuable tips for their organizations.”
Hybrid Interaction Ltd. is a global consulting firm that has advised such companies as bwin.party, Betclic-Everest, GamingVC, Virgin Gaming, Win2Day, Omni Casino andViaden.