Managing and making changes to tags can be tedious and involve unnecessary red tape. Tag management is a concept that was born out of the increasing need for more agile marketing measurement and tracking ability. Now that Google has released a free tag management solution, it might be time for marketers to consider tag management.

If you work with local businesses, you have seen first-hand the impact of the localized universal results that Mike Ramsey covered in his post on the Venice update. If you can build a solid local link profile, you can rank organically for universal search terms with local intent in your vertical.

Facebook advertising is here to stay, and marketers are spending more time and money on their platform than ever before. Joanna Lord discusses five of Facebook's best-kept secret resources to help marketers get the most out of their Facebook experience.

Do you have a deployment SEO strategy? Geoff Kenyon shares why creating and implementing a deployment SEO strategy is important for your entire team, plus sheds some light on how to create one of your own.

Over the last year, I've really started to see the impact of big content - ideas that take real effort and break the mold of typical articles, infographics, etc. I make the case for Big, why it's about more than just quantity, and how you can keep costs and risks reasonable.